The Social Brew - May 8, 2023 ?
The Social Standard
Always Striving To Set New Standards. We are an award-winning, full-service influencer marketing agency.
Welcome to The Social Brew, our weekly newsletter sharing industry news, trending topics, and agency?updates!?This was a busy week. Amazon launched Inspire, their own short-form video channel. Not to be outdone, TikTok launched Shops allowing both brands and influencers to host storefronts on their profiles. However, these advancements come with their share of issues. Social media fraud reached a staggering $1.2 billion last year, and TikTok has been heavily criticized for the surge in counterfeit goods being sold on their platform. Are platforms armed with the right strategy to battle the growing fraud problem? We take a look at that in an article below. Adding to the mix, Snapchat launched a brand collab studio, joining Instagram and TikTok on their quest to help brands more effectively leverage content for, you guessed it, ads. If you missed our newsletter last week check it out?here. It’s a good one and this week’s news builds on it nicely. So, grab a cup of coffee & dig in!
Always striving to set new standards,
Jess Phillips
CEO
What's Happening in the Industry?
? Platform Specific News
TikTok.?Battles deepfakes with a disclosure?tool.
Snap.?Launches a brand collab?studio.
YouTube.?Podcasts without videos are?flopping.
Instagram.?Solving content issues for brands with more UGC?opps.
Meta.?Shows off new AR ad features for Reels & FB?Stories.
Amazon.?Joins the short-form video race with?Inspire.
Twitter.??Pay-per-article coming?soon.
LinkedIn.??Hits 930M?members.
What We're Reading
? Noteworthy Stories
How Deion Sanders Uses Social Media to Transform College Football.?Great read even for?non-fans.
How Social Media Fraud Threatens to Ruin TikTok Shops.?But our CEO sees a?solution.
TrendPop Share AI Stats on TikTok.?Unveils some reasons the platform is tackling?Deepfakes.?
Meagan Loyst Dives into The Future of Social Commerce.?Her last piece hit 500k views in 48??hours.?
领英推荐
Would You Revert to a Flip Phone??GenZ considering?it.
What We're Watching
? TikTok CEO @ TED2023
TikTok CEO Shou Chew on Its Future?— and What Makes Its Algorithm?Different.
What's New at The Social Standard?
? Meet IRL
San Francisco.?Join CRO?Dylan Conroy?at the ZenDesk Relate Conference May 9-10.
??First Place
“Best Use of YouTube”?category.?Digiday award winner.
? Success Story
Adobe Video. How BTS led to 100M TikTok views.
OUR WORK
Discover how we’ve set the standard for our clients with our business success?case studies.
The Social Standard develops impactful and innovative influencer marketing partnerships. Reply to this email to find out how our full-service agency can help your brand! Click?this link to sign-up for our weekly newsletter if you have not already subscribed!