The Social Brew - July 24, 2023 ?
The Social Standard
Always Striving To Set New Standards. We are an award-winning, full-service influencer marketing agency.
Welcome to The Social Brew, our weekly newsletter sharing industry news, trending topics, and agency?updates! This week we see NPC (non-play characters) bring monetization to livestreams, something platforms & brands haven't been able to pull off despite their best efforts. Warner Music is the first to sign a new licensing deal with TikTok and top creators are making $23M/year on Roblox. And of course, the internet is a buzz with "Barbenheimer."
So, grab a cup of coffee & dig in!
What's Happening in the Industry?
? Platform Specific News
TikTok.?Announces new licensing deal with Warner?Music.
Pinterest.?Adds mobile deep linking to increase purchase?activity.
YouTube. Premium raises rates $2/mo, in line with other subscription?services.?
Instagram.?Sensor Tower reports a 20% increase in DAUs for?Threads.?
Roblox.??Top Creators are making?$23M/year.
Twitter.?Working on long-form tool,?Articles.
What We're Reading
? Noteworthy Stories
AARP on TikTok??Yep, and they are kind of?crushing it.
How Hollywood’s Strike Impacts Influencers.?It's?mixed.
Popeyes leans into #GirlDinner.?Our own Adam Hamer’s?POV.?
Influencers are cashing in on the NPC trend.?Livestreams finally have a purpose, making?thousands.?Jess' POV?here.
How to Craft a Slam Dunk B2B Influencer Campaign.?Good learnings for B2C in here as well - especially SAP’s podcast build?out.
领英推荐
Barbenheimer.?It's a cult.
What We're Watching
??Jake Shane?on TikTok.?
He is everywhere right now from collars with the Jonas Brothers to Olivia Rodrigo. His content is a one-man skit where he acts out scenarios from historical events (like being the founding father who signs after John Hancok) or turning products into people and showcasing their reactions (Diet Coke’s reaction when it finds out about Coke Zero). The best part is that his audience now submits ideas for content, which only fuels his engagement. We see some fun brand collars in his future….
Our talent coordinator & trend spotter, Kaitlyn shares her POV?here.
What's New at The Social Standard?
? Meet IRL
LOCATION.?Join CRO?Dylan Conroy?in San Diego;?Jess?our CEO in Nashville or?Jake?our VP of Accounts in LA.
??Find Us on LinkedIn
Follow:?The Social Standard?and?Follow: Our CEO,?Jess Phillips.
? Success Story
Adobe Video. How BTS led to 100M TikTok views.