The Social Brew 4.3.23
The Social Standard
Always Striving To Set New Standards. We are an award-winning, full-service influencer marketing agency.
What's Happening in the Industry?
? Platform Specific News
TikTok. Is Lemon8 TikTok's backup?plan?
Facebook.?Ads will be sliding into your?DMs.
Instagram.?Mosseri highlights easy ways to?make Reels.
YouTube.?Targets?musicians by showcasing the value of?Shorts.
Twitter.?Opens their?source code.
Pinterest.?Makes their collage app, Shuffles,?shoppable.
What We're Reading
? Noteworthy Stories
Are celebrity brands bigger than their celebrities??A SKIMS analysis.
TikTok: Proceed with caution or nah??Our CEO shares her?thoughts?w/DigiDay.
American Eagle teams up with E.l.f.?Denim inspired?beauty.
Prime Energy drinks banned in AUS schools.?Kids sneak it in.
Short-form video leads on brand investment & ROI.?Hubspot report finds.
What We're Watching
? TikTok's Beauty?Obsession
Wonder why beauty brands can’t get enough of TikTok??Here's One.?How Hailey Bieber made anti-aging a Gen-Z problem
What's New at The Social Standard?
??First Place
“Best Use of YouTube”?category.?Digiday award winner.
? Success Story
Adobe Video. How BTS led to 100M TikTok views.
? Meet IRL
Austin, TX Bound.?Join CRO?Dylan Conroy?in ATX April 10-14th.
? Sponsored?Event
Tratter House.?Email SVP?Jeran Fraser?to get involved.