Social ads, My full outbound strategy, and autumn beach days

Introduction

Number 25 is here which is cause for a small celebration. This week we're all about social ads and using Clay to find those. If that sounds like something you're interested in then keep reading.. :)

PS:

I'm looking to potentially work together with 2-3 more companies on a full-service outbound offer. It's where I come in and handle everything outbound related for your company.

Overall strategy, audiences, data, scripts, infra, and more. All taken care of for you, by me.

If you're looking for a reliable outbound partner for Q4 then let's talk.

This weeks content

Here's a quick trick to make your cold emails perform 10x better

You probably already know this, but sometimes we all still struggle with this one. Cold emails should ideally be all about the recipient, but as little about you as possible.

Get rid of as much "I-type" messaging as possible.

Announcement: Facebook, Instagram, Google, and LinkedIn ad library scraper API is now live.

Here's how you can see all the ads a company is running directly in Clay (or any other tool you can connect to an API).

I've built the API a while back for internal usage, but after talking with a few other Clay builders I realised that others have a need for it as well so making this public now.

Here's a full breakdown of my cold outreach strategy from 0 to Clay tables.

Plenty of people have asked me lately about this - how do you go from signing a new client or starting a new job, to determining strategy, to turning that into actual campaign. So here's my breakdown of how I do it.

I try to keep things a little condensed and don't go into FULL detail on everything because otherwise it'd be a 4-hour video. But hopefully this is still helpful.

This video cuts off at 15 minutes because of LinkedIn's limitations, if you want the full version check out the YT link in the first comment.

Need me to strategise and build this out for you? Shoot me a DM.

Other content

I'm looking to potentially work together with 2-3 more companies on a full-service outbound offer. It's where I come in and handle everything outbound related for your company.

Overall strategy, audiences, data, scripts, infra, and more. All taken care of for you, by me.

If you're looking for a reliable outbound partner for Q4 then let's talk.

Off-topic

Autumn is here but it's still hot as ever here in Spain, which means we get to have a few more nice beach days. Last Sunday we had a great time walking on the beach and I suspect there will be a few more of those days in the near future.