?? Soar Through Invisible Ceilings!

When was the last time you hit a plateau in your business or personal life?

Maybe you SMASHED your sales quota last year and now topping it seems impossible since the bar is set so high…

Or maybe you’ve lost 10 pounds at the gym but can’t manage to burn any more fat no matter how hard you try…

The truth is we’ve all experienced some sort of plateau in our lives at some point; and although they can be super frustrating to go through, did you know that plateaus are actually a GOOD thing?

Reason being is that the only way you can experience a true growth plateau is after you’ve made a significant amount of progress in whatever goal you’re trying to accomplish.?

In other words, before you can experience an acceleration, you have to first go through consolidation.

NOTHING continues to go up in a straight line forever.

Take the stock market for example. When you look at a chart on a daily time frame, you can find many volatile up-and-down swings.

But as time goes on, those swings start to consolidate/plateau and get smaller and smaller… until eventually you see a MAJOR blastoff.

Now, the challenge begins when people zoom out and ONLY look at a long-term timeframe, where all they see is a 45-degree angle pointing up and to the right (indicating growth).?

Most of us see this explosive and “perfect-looking” growth on the surface level, but tend to completely forget about all of the volatility and consolidation that occurred prior.

The same analogy can be used for business. This can lead Entrepreneurs to believe that the plateau they’re currently experiencing isn’t normal, but in actuality, it 100% IS!

So the question then becomes… How do we break through this invisible ceiling and continue supercharging our growth after hitting a plateau?

One word: MOMENTUM!

Just how a racecar uses momentum to quickly accelerate and pass other cars on the track, Entrepreneurs use momentum to create new and exciting opportunities which can ultimately help them jump, skip, and leap over their competitors.

I’ve implemented this strategy COUNTLESS times here at Business Nitrogen over the past 12+ years.

When you look at the history of our company, we’ve had a lot of these ups, then a consolidation or plateau, and ultimately another leg up that came as a direct result of using momentum to rejuvenate growth.

In fact, we’ve actually been in a consolidation phase?over the past several months.

Why?

Well, looking back on it, I feel I wasn’t very clear on where I wanted to take the company moving forward. So recently I got together with our leadership team and strategists, talked it out, made a plan… And guess what?

In less than three weeks, we created a plan that could easily TRIPLE the size of our company over the next 12 months!

That just goes to show how much influence momentum can really have on breaking through growth plateaus.

Another great example of a company that has used momentum to create opportunities after hitting a plateau is Facebook (now known as Meta).

If you didn’t already know, the vast majority of their revenue comes from digital advertising on Facebook and Instagram — over 97% to be exact.

The problem is, their core business model is starting to severely falter due to the Apple Tracking Transparency update that came out in 2021.

Essentially, this update made it so much harder to track user activity outside of their platform…Which? resulted in Facebook ads becoming a lot less effective than they used to be.

(This is because companies now have fewer data points to properly target their ads, which can lead to lower rates of return on their marketing campaigns).

To combat this issue, Facebook started pouring BILLIONS of dollars into the development of the Metaverse — a project they believe will someday transform their old S-curve into a new one.

Now let’s think about this for a moment.

If this actually does work well for Facebook and we all end up living in a “Ready Player One” type of world in 2030, imagine all of the crazy opportunities they’ll have to exponentially grow their core business model…

For example, it’s possible that companies that choose to advertise on Facebook’s Metaverse will gain access to more insights and statistics on ad performance than ever before!

New VR headsets now feature cameras that are able to track your eyes and face, which can be absolutely BRILLIANT for advertisers in the future.

Why?

Because advertisers could gain the ability to see the facial reactions people make when viewing their ads (e.g. smile, laugh, furrowed brows, etc).?

Not only that, but they might also be able to track people’s eyes to determine what part of their ad gets viewed the most, where people tend to lose interest in reading, etc.?

Who knows…Maybe “Metaverse Marketing” will become the next big thing in the digital advertising space and Facebook ads will be a distant memory of the past–similar to how some view print ads today.

So... the next time you find yourself in a situation where growth seems to have stagnated and further progress seems impossible…

Just remember that at the end of every S-curve there’s always a new one waiting to be created.

To your success,

David

P.S. Imagine?reaching?your BEST Buyers?using?ONE proven strategy?that has been averaging an?over 30% open rate… WE’VE GOT IT. Comment with “Best Buyer” and we’ll get you details.