A Soapboxx Case Study: MOMSRISING

Challenge

MomsRising Education Fund sought to mobilize mothers across the nation to engage in the electoral process and encourage others to vote. While their previous efforts included a volunteer campaign that resulted in the distribution of 5 million physical postcards urging moms to vote, they recognized the need to adapt their outreach for a digital landscape. The organization aimed to create a more dynamic and engaging platform to not only amplify their message but also to collect compelling stories from mothers about why they were participating in the election.

Solution

To enhance their campaign, MomsRising transformed their postcard design into a digital format using Soapboxx’s video postcard feature, making it easily shareable on social media. Beginning in July, they started gathering election-related content and utilized the Netroots Nation 2024 conference as a key opportunity to collect powerful stories. At the event, MomsRising set up a storytelling booth where participants wrote their voting motivations on a whiteboard, resulting in impactful visuals that conveyed their messages far more effectively than typical selfies. Additionally, attendees were encouraged to record short videos explaining their voting priorities, further enriching the campaign’s content. Just before the election, under their partisan c4 organization, MomsRising Together, they created a downloadable photo frame that community members could use to update their profile pictures, fostering a sense of solidarity and visibility among moms advocating for voter participation.

Result

The campaign successfully galvanized a large number of mothers and their families to engage with the electoral process. The digital postcard initiative, combined with the storytelling booth at Netroots Nation, created a vibrant collection of narratives that showcased the collective voice of mothers advocating for change. The visual impact of the whiteboard messages and the recorded videos not only highlighted personal motivations for voting but also resonated with a broader audience, encouraging more moms to share their stories and participate in the electoral process. The downloadable photo frame served as a unifying tool, enabling community members to express their commitment to voting and raising awareness across social media platforms. Through this comprehensive approach, MomsRising effectively amplified their reach, inspiring an even greater turnout among mothers during the election and establishing a powerful model for future voter mobilization efforts.