So you’re training course is CPD accredited... Now what?

We know how valuable CPD accreditation is for your business, but just being CPD accredited on its own won’t fill out your order book. You also need to get out there and market yourself as being CPD accredited – to help you we’ve put together our top tips for marketing your CPD accreditation:

1. Include your CPD Standards kite mark on your all online collateral: add it you your website and your email signatures
2. Include your CPD Standards kite mark on your all offline marketing communications: as well as any marketing leaflets also update your stationary; invoices; compliment slips etc
3. Announce that you are now CPD accredited on your social media platforms: make sure you update your LinkedIn profiles and LinkedIn company profiles; Facebook pages and Twitter profile (where applicable)
4. Communicate with your existing customers: create an email newsletter or include it in your hard copy newsletter
5. Do a blog post; write a press release; what about a guest blog on a complementary blog?
6. Update your key prospects: contact them advising them you are now CPD accredited and how that can benefit them. Why not create an email campaign or a direct mail campaign to let your top prospects know how you can now help them fulfil their CPD requirements
7. Don’t forget the power of testimonials and case studies. Start collecting these as soon as possible and add them to your website and LinkedIn profiles
8. Research new markets: where else can you now sell your training course? LinkedIn is a great way for you to find potential companies to promote your new CPD accredited courses
   
9. Remember to keep in touch with your prospects and customers: add value and build relationships

What are you doing to market your CPD accreditation? Please add to the discussion about how you are doing this.