So Your Business Has an Instagram Page—Now What?

Having an Instagram page for your business is just the beginning. Remember the famous quote, “If you build it, they will come” from Field of Dreams? That doesn’t apply here. You can’t just create a profile and hope for the best. To truly engage your audience and build a strong following, follow these three essential steps:

1. Define Your Brand Voice and Aesthetic

• Consistency is Key: Choose a color palette and style that reflects your brand. Whether it's playful, professional, or edgy, your aesthetic should be recognizable at a glance.
• Craft Your Voice: Decide on the tone of your captions—will you be formal, casual, or humorous? This consistency helps followers connect with your brand on a personal level.

2. Create Engaging Content

• Mix It Up: Use a variety of formats like images, videos, carousels, and stories to keep your content fresh and engaging. Share behind-the-scenes looks, customer testimonials, or user-generated content to foster community.
• Call to Action: Encourage interaction by asking questions or prompting followers to tag friends. The more engagement your posts get, the more likely they are to appear in others' feeds.

3. Engage with Your Audience

• Respond and Interact: Make it a point to reply to comments and direct messages promptly. This shows that you value your followers and encourages more interaction.
• Utilize Hashtags and Collaborations: Research relevant hashtags to expand your reach. Partner with influencers or businesses in your niche to tap into their audience and gain visibility.

Great Examples of Businesses Using Instagram Well!

Peace by Chocolate

This family-owned chocolatier showcases their high-quality, ethically sourced chocolates with vibrant, mouth-watering visuals. Their posts often highlight community involvement and storytelling, which resonates deeply with their audience, fostering a strong brand connection.

Melanie Auld Jewelry

Known for its stunning, contemporary designs, Melanie Auld Jewelry effectively uses Instagram to display their pieces in lifestyle settings. The brand engages followers with behind-the-scenes content, customer features, and interactive stories, creating a vibrant community around their jewelry.

The Drake Hotel

A boutique hotel in Toronto, The Drake Hotel shares visually striking content that highlights its unique offerings and local events. Their engaging posts often feature collaborations with artists and chefs, drawing in a diverse audience and encouraging them to experience everything the hotel has to offer.

Building an engaging Instagram page takes more than just setting it up; it requires strategy and interaction. If you’re looking to kick off your Instagram presence or build on what you’ve started, reach out to us today! Remember, engagement isn’t just about numbers—it’s about building relationships.

Until next time :-)

Pete

Co-Founder - Sullivan Social Media

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