So you want to sell to DTC brands? Start here.
OOH Insider
Top U.S. Business News podcast about all things D/OOH. From programmatic trading and data to CMO insights, on-demand.
Lots of people talking about DTC, only one podcast talking to DTC about what matters most for making confident media investments.
If you want to sell to DTC brands, you have to understand what matters most - measurement.
No, measurement doesn't mean impression counting . Measurement means outcomes.
Here are the Top 5 episode of OOH Insider on DTC:
MEASURING HARD-TO-MEASURE MEDIA & MARKETING
MEASURING RoAS AND 1PD
2. Next up is Phoenix Ha , CEO of AdBeacon . Phoenix is a DTC media buyer, tried and true, and not only gives us the insights of a media buyer but also as a market leading attribution platform built for media buyers to understand which channels and creatives are driving the highest return.
MEDIA BUYER MINDSET
3. Once you're up to speed on what measurement means to a DTC brand, we suggest a deep dive on how they think about media buying. Start with Chris Rigas , VP of Media at Markacy . Chris takes us through how he thinks about budget allocation, creative strategy, and how to nurture existing customers and how to find new ones.
领英推荐
CMO INSIGHTS
4. Next, hear from Zachary Pardes , Co-Founder of Blk Valley Media Collective. Zachary and his team work with some of the hottest brands in the world. Hear from a CMO's perspective how and when DOOH/OOH fits into the marketing mix as brands scale.
BRAND OWNER PERSPECTIVE ON SHOPIFY SITE SPEED SCAM
5. Finally, we think it's important to understand the infrastructure that powers DTC and how site speed impacts outcomes, particularly if you're in the job of driving qualified traffic for brands. Hear from Lukas Tanasiuk , Founder of The Nice Agency and Co-Founder of one of the biggest E-Vehicle DTC retailers (scooters, bikes, one-wheels, that sorta thing) in the world. Hear about the site speed scam his team discovered and how critical this often overlooked aspect is to truly driving RoAS.