So, you want to be a Graphic Designer

Have you ever wanted to know the three key steps to being an excellent Graphic Designer? Well, Drake Rustand (Founder of Drake Creative) has you covered!

"1. Tell a Story Storytelling is the key to design. Storytelling is fundamental to every design, whether you're creating a website or logo. Imagine yourself telling the brand's narrative from the inside out. Discover its individuality, peculiarities, and path. Every color, typeface, and graphic, should all work together to tell the true story of the brand. Your design components take on the role of chapters, creating a striking image that evokes strong feelings in the viewer and leaves a lasting impression.

2. Less is More Your ally is minimalism. Consider your design as a work of art where each stroke has significance. Design elements should breathe with purpose, colors should inspire a sense of clarity, and font selections should be harmonious. By using minimalism, you're not only helping your audience understand your visual language, but also making it easily navigable for them. Your work takes on the qualities of simplicity, allowing people to intuitively connect with it and leaving a lasting impact.

3. Consistency Across the Board Think of your designs as a symphony, with every note and instrument harmonizing to produce a harmonious experience. The conductor is consistency. Creating a whole user experience is more important than only upholding a visual style. Every element works together to create a cohesive brand presence, from the color scheme that works well on all devices to the harmoniously dancing functional elements and the content voice. As with musical notes, think of developing a style guide or design system to make sure that your design elements always resound and unify a?brand to?an audience.

In the realm of design, these principles are not guidelines; they are the heartbeat. Embrace them, and watch your designs transcend the visual into the art of storytelling."

Check out Drake's work here to see his tips in action!

Thanks for sharing, Drake!