So, you wanna go digital?

Virtual, experiential, digital, panorama, Teams, , Avatar, platform, event, webinar, authenticity, custom…where the heck do you ? And how do you make it GOOD?!?!

We as marketeers need to focus on the message, not the medium, now more than ever.

If you look back at my past articles on LinkedIn, you’ll realize quickly I’m in the event and exhibition industry; connecting people to people. The industry has been flipped on its head since March 15 and it’s not been an easy road to navigate. However, there's hope.

Let me tell you what I see. In my mind’s eye, I see a roaring river with a nice, paved, double wide road on the other side of it; all that needs to be done is to get across the bridge at the end of the gravel road I’m on. Funny thing is, the bridge is still under construction and I need to get out of my vehicle and help build it. Not to worry, there’s others here with me at the bridge.

The bridge has a lot of people on it. I’m with family, friends, colleagues, clients and prospects. We’re all helping each other in building this bridge so we can get across in due time. Some of us are drawing the blueprints, others are welding the metal, , we’re laying rocks and the techie people are running programming for the stoplights. We all have our roles and responsibilities and we’re learning as we go. The bridge is being built.

Thankfully, I have a stellar playbook with me and a great set of blueprints that will be the of this bridge to the other side. What do I have, I have digital plans that will bridge the gap, no pun intended, and give us a rock-solid . You see, we’re in the interim right now and these digital plans will eventually be used to finish the bridge.

What I’m really referring to in the above “story” is that we as Event and Planners (CTSM, CMP,CAE) are pivoting and finding the best way to offer our end clients and customers a great experience that delivers better results.

What’s my company, INNOV8, doing right now? A lot and I would encourage you to reach out to myself or a member of my team to further the discussion. Digital is such a broad term and covers so many avenues the conversation could last for hours. We can do so much with this technology and we’re realizing a lot of folks didn’t know we could do this. We can build your bridge whatever that may be, we just need to have that initial consultation and discovery call.

Remember, it’s about the message and not the medium. We have solutions to keep you engaged and in front of your end customers.

Some project’s we’ve launched in the past months include:

• Digital 360 degree panoramas and interactive experiences for 3 large pharmaceutical/CPG clients.
• Development and hosting of a 2,500 attendee digital conference with multiple stages and presenters.
• Providing cost effective solutions for elementary students to go .
• Employee engagement happy hour with drop ship fulfillment of all necessary supplies to do so.
• 3-D modeling of client product for digital demonstrations with their existing customers and new prospects
• Physical build out of customer engagement center and training on how to use the digital technology within the space.
• Rental staging in our 160,000 square foot warehouse to produce pre-recorded presentations for numerous clients.
• Creative concepting and strategic services for major HBL client in their strategy to reach consumers.
• Partnered with a fellow agency for a 10 stop road show tour for a major alcohol brand.

Interested? Reach out today to see how INNOV8 can be a good fit for you…