So you need to cut costs?..
Conor O'Kane
Director at Beacon13 Ltd. | ★ Managed Hosting, Custom web development, Web design, e-commerce and digital strategy for business.
So you need to cut costs?..
It's a new year and looks like it'll be a tricky one for most businesses. Companies in the Uk & Ireland are looking at ways of cutting costs in every aspect of their business.?
Here's?6 ways?you can cut costs around digital. (or implementing digital)
1. Review your hosting, web and email services.?
?Why??- Busineses often have no idea what they spend on this. A quick review can reduce server sizes, remove unused mailboxes, remove unused services and add ons.?
How??- Log into your domain control panel. Delete anything that's not been used in the last 12 months. It might be best to?have a professional look at this for you.?
Potential Savings: ￡1,200 /annum?*
2. Generate sales and leads from your website.?
Why??- Sales can be expensive. Sales staff don't come cheap. Add in emails, calls, generating leads, managing new customers and you have a whole hosts of cost that could be removed with a functional, effective website.
How??- Have a?professional review your website's SEO, the user journey, calls to action and ultimatley the conversion rate on your site.?
Potential Savings: ￡25,000 /annum?*
3. Get rid of any dated web listings.?
Why??- Often businesses are paying a ridiculous amount of money to Yell.com or 4NI. These where useful in 2007 perhaps. A decade later… erm, not so much. (In fact, not at all.) The phrase “money for old rope” comes to mind.
How??- Login to all business listings portals and cancel all services. Look at a free Google Business Listing as the only one that matters.?
Potential Savings: ￡3,600 /annum?*
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4. Use Xero, HubSpot & Quotient
Why??- These platforms are a fraction of the cost of Sage and older business management systems. You can integrate much better your website, mobile devices and more. Your customers and employees will appreciate the modern and easy to use features from these apps.?
How? -?Visit xero.com, hubspot.com and more to setup a free trial. You can export data from Sage and other business apps and import to these new, lighter, cheaper alternatives.
Potential Savings: ￡2,400 /annum?*
5. Do your own recruitment
Why??- Recruitment agencies and job listings are all very expensive. It's 2023! It's never been easier to handle your own recruitment.
How??- Cancel payments to all of the above.?Create a Careers Page on your website. List the jobs there. And “boost” them on social media to your target audience.?
Potential Savings: ￡7,000 /annum?*
6. Take payments, bookings, deposits online.?
Why??- Chasing invoices and payments is a costly process. It can also generally be a pain in the @$$. Offering you customers more ways to pay - particularly online or by their mobile results in better cashflow and less costs in chasing, invoicing, emialing, sending letters.?
How??-?Talk to a professional?about adding a simple payment page to your website. If you have standard packages or products with a fixed price - add these as products to your webiste. If you accept depoists and ad hoc payments - create a page where customers can simply “pay my bill”. Add payment links on emails and invoice templates.?
Potential Savings: ￡13,500 /annum?*
Need a little help with digital in 2023? No problem…
* Our savings examples are based on a ￡500k turnover business and average annual expenditure on the services and resources we suggest to remove/update.