So you bought some “crappy” toothpaste.

When you needed more, you noticed the store tripled their stock of this toothpaste. It was now taking up shelf after shelf. Would you buy it again?

NO! Why? Because it tastes like crap!

Are media Reps telling you…“Your AD is fine, you just need more impressions”. That's BULL! I’ve dealt with a legion of clients who just don’t know better. It’s nothing to be embarrassed about!

When you began your business, “Marketing” was probably on the “back burner”.

Most small business owners don’t have the marketing knowledge that it takes to really succeed. Maybe you’ve dropped some serious money on books, cd’s, webinars, etc. Me too!

Most are at least somewhat helpful. Do you realize that less than 10% of all this media gets read! Or listened to, or watched. Even less of these ideas ever get implemented.   

They’re also pretty heavy on the “What to do’s” and a little short on the “How to do it’s”. At Plenty of Customers, we teach Marketing Principles.

These are Guaranteed (in writing)…

To Get More Customers, Who Pay You More Money, More OftenTM  

You’ll learn skills and knowledge that will last your entire career.

And yes, you’ll know more about marketing (like testing & tracking)

Than 99% of those media reps. By default, it’s their job to get MORE money from you.

One of the techniques you should learn is “outcome based” advertising. If a Radio rep. hits you with a proposal, counter with an outcome you think is fair.

In other words, if you’d be happy with 50 new customers a month. Sign up!

OK, wait a minute, you suggest if they fail to get those folks in the door, they will run the AD, FREE until you do.

Get ready for some awesome “Jaw Dropping”! Many will just say “sorry, we don’t do that” or “we need a defined schedule”.

90% of the time, it’s NOT the AD. It’s the OFFER!

I’m sure you’ve heard the phrase “Your only one AD/Email away from a $1,000,000” Do you think that’s true? Of course it is!

We had a client change two words in his Headline. The response rate went up 1,000%!

Plus, he now KNOWS the Marketing Principle we used to make that change. You need to test and track ALL of your marketing.

Almost all media sources will let you “split test” your copy. 

If not move on! Running more of a crappy AD is only going to get you one thing…Broke.

You should spend your most valuable marketing time on coming up with AMAZING Offers! I’m talking “I’d be crazy NOT to do this!” kinda’ offers.

You’ll test and keep testing until you get a winner. Then write some more and test those against the winner (that’s called a “Control”).

Don’t worry, it gets easier. Plus, many AD’s can be used again and again. Holiday sales, Anniversary sales etc.

Remember, Repetition is the Mother of Skill!

Imagine working ON your business instead of IN it!

Royce

You can contact Royce at [email protected]