So wonderful, so effortless, just win the World Cup now!

India has absolutely crushed it in this World Cup.

The excitement for the final is off the charts. Every living room is going to become a stadium tomorrow. But winning and losing aside, let’s just take a moment to celebrate our love for the game.

What is it about cricket that has kept a billion hearts hooked to it for so long? What makes people drop everything and get glued to their screens when Team India is playing? Well, on one level it is about having a good time and appreciating the art of the game. But on a deeper level, it is about connecting with the human story.

That’s why, when Maxwell makes 201, battling injury and fatigue, and single-handedly wins a lost match, the whole world is moved and inspired.

And when Kohli reaches the summit of ODI records with his 50th century, everyone bows down to his resilience and crowns him the undisputed king. It’s not about the statistics; it’s about the triumph of the human spirit!

Ultimately, the fact is that cricket has become an intrinsic part of Indian culture. That’s a great learning from a branding perspective. You may love it or hate it but you cannot ignore it. We can assure you that even the least interested ones will be keeping a track of the score tomorrow.

At Wishmakers, we have quite a few cricket crazies. The only thing that they love more than watching cricket is playing it. And the only thing that they love more than playing cricket is talking about it. You get the drift. We’ve got the cricket fever and the only cure is more cricket. ??

What’s most exciting about this World Cup is that after a long time, we have a really strong team. Rohit Sharma is leading like a pro; Kohli is in top form; Iyer is consistently good; and we literally have an army of superlative bowlers. They are all so good that naming a few feels like we are being unfair to others.

But no matter how good you are, it all depends upon that one day and that one match. Anything can happen tomorrow. All that we can be sure of is that it’s going to be a nail-biting, nerve-wracking, edge-of-the-seat kind of a showdown. But in Team India, we trust. They are already winners for us. The trophy will just be a bonus.

Cheering!!

Team Wishmakers