So why rebrand? {a client story!}

So excited to share the amazing Kelly Renee Smith's new rebranded website: www.kellyrenee.com.au

OMG, it's fabulous on so many levels!!!

You may remember Kelly and her gorgeous dog, Miyagi, from last year when they came into the studio for her personal branding images. For those who haven't meet Kelly before she's an eating behaviour and body image coach who helps clients' get off the rollercoaster ride of yo-yo-ing between rigid food rules and out of control eating. We're not talking restrictive 'food-plan' diets or shake potions here but life-changing shifts where her clients learn to reconnect with their body and food, allowing them to finally love food, feel good in their body and gain balance in their lives.

So why the rebrand?

Before Kelly embarked on rebranding last year, she was frustrated, like many business owners are, with how her potential clients misunderstood her - as in, what she actually does and how she helps solve their problems. Now Kelly was extremely active with her social media and had a nice looking website, however, enquiries and booking numbers where not where she had hoped they would be. (Sound familiar?) Kelly discovered the messages she was putting out into the world, through her images and the words she wrote, even her business name where not clearly communicating directly what her ideal clients needed to see and hear to know she was the expert for them. The messages weren't purposely tailored to her ideal clients' needs, nor where they clear and succinct and this was causing confusion in her clients' mind. Now the tragedy here is, a confused person won't buy and that's bad for business!

So Kelly's first step in the rebranding process was to get images which showed exactly who she was and what she stood. We worked closely together and guided her through the process getting clear on what her ideal clients' needed to see in her visuals and then showed that in all her images. Now she has a collection of natural, authentic brand photos which clearly communicate her message and resonate specifically to her market.

The next step was changing the business name from Love Yourself Nutrition to Kelly Renne (with the very clear tagline 'eating behaviour & body image coach'). Interestingly when people think of nutrition they think of food-plan diets, so dropping nutrition from Kelly's business name helped clarify this is not the type of service she offers and also differentiates herself from her competitors who do short-term food-plan diets. Added bonus, people prefer to buy from people, not businesses. This is especially so with service-based businesses, so it made logical sense to rename using her personal name - personal branding at it's best! 

Now with the launch of her new website, she's finished the final stage of her rebrand with getting her written message aligned to her images and business name. 

Looking forward to some stats back from Kelly on conversion rates after implementing her full personal branding rebrand strategy.

Curious to see Kelly's images and website - pop over and have a look at https://kellyrenee.com.au

And if you're personally struggling with food/life balance and want to finally break the cycle of restrictive, depriving and dieting guilt, check out Kelly's current program 'Stop Living in Diet Autopilot' which starts this coming Monday 4th February or alternatively schedule a call and have a chat to see how she can help you as a one on one client. Here's the link: https://kellyrenee.com.au/stop-running-on-diet-autopilot/ 

And if like Kelly, you're serious about taking your business to the next level and you're looking for someone to help you get ahead with branding images which clearly communicate your message, let's have a chat and see how we can help you there.

Jo xx

Jo Westaway, photographer and visual brand designer of Jo Westaway Photography, creates authentic and meaningful personal branding and portrait photography to ensure you stand out, connect with your buyers so you become the brand your dream clients love!