SO WHERE DO WE START?

?STEP 1 – CREATING IDEAS.

Content ideas can come from a variety of places, both from our customers, from new data, from our surrounding environment, or from something that inspires us. And, depending on the goal of the piece of content, deciding the correct angle we should take on a specific topic can prove challenging.

For example, if we’re tasked with creating content that highlights a new product feature, we may have a baseline idea of what we need to produce. But if our task is broader, for example, write a piece of early-stage content that will drive organic traffic to our website, then we may need to investigate other methods of coming up with content ideas.

Choosing the perfect idea to work upon becomes a crucial task for many people, as they lack the knowledge of audience. Ideas, if thought upon, should be looked from the perspective of the audience. Will they take it well? What will be their response to it? If taken positively, are they likely to recommend it to their peers? These are some of the questions that creators should introspect upon before moving ahead with their idea.

For example, when I thought of starting this newsletter, I answered all the above questions. I knew that creating content is a big task and most people would need a manual for it, and this was what gave me the idea to start this newsletter. I had the knowledge of audience as well, as I knew that my target audience for this specific newsletter would include mostly creators, so I wrote it from the perspective of a content creator.