So, what are the real benefits of doing a newsletter via LinkedIn?

IN CASE YOU WANT TO GET RELEVANT BUSINESS MEETINGS

See those numbers?

They have names:

Each of those names falls under one of the following categories:

A) It's your current connection, but not a potential client/employee.

B) It's your current connection and the potential client/employee.

C) It's not your current connection, and it's not a potential client/employee, though.

D) It's not your current connection, but it is the potential client/employee.

Your connections have no. 1 after their surname, non non-connections have no. 2 and no.3.

Now, this is the point:

In the case of "B)," you have nothing to wait for - you may ask the counterpart for a meeting since you may be sure that he or she is already interested in you.

In the case of "D)," it's the same as with "B)"; just establish the connection first so that your communication is in line with the law. In the EU, you are not supposed to suggest a meeting to people with whom you are not connected.

IN CASE YOU WANT TO SUPPORT YOUR BRAND

Obviously, the story with the brand is the same; you just don't send the acquisition.

Now, the critical question is: how will you name your new newsletter? This will decide how many of your followers will follow it as well. Typical conversion is about 5 - 10%, so 90% of your followers will ignore this offer. Our data show that you can have a success rate of up to 30% if you choose a great name + run the newsletter from a private profile, not a company page.

SO HOW DO YOU LAUNCH YOUR NEWSLETTER?

You need to have your Creator Mode on:

Click on the Write Article:

Choose to create a newsletter:

And now close to all your followers will get notified that they may also follow your newsletter:

Your new followers will get this kind of notification automatically unless they have already chosen to disable it.

From now on, most of your newsletter followers will be notified when you publish the new issue. This is truly great since you will get extra views via notifications, which you wouldn't have had via feed + those people are more willing to spend minutes and not seconds reading your content.

Now, I know this is a lot to follow, and it's just a newsletter. If you want a more complex view of LinkedIn communication and would love to really accelerate your progress, I would propose you try joining our weekly meetings.