So, What Exactly is Sales Enablement?

Sales Enablement is a term that still means very different things to different people but my favourite definition comes from CSO Insights, “Sales Force Enablement — A strategic, cross-functional discipline designed to increase sales results and productivity by providing integrated content, training and coaching services for salespeople and frontline sales managers along the entire customer’s journey, powered by technology.”

Our primary objective for this first European Sales Enablement Summit is, quite simply, to join the dots.

We will be viewing the Sales Enablement “landscape” from every angle; the entrepreneur, the researcher, the strategist, the futurist, the practitioner, the technology provider, the messenger, the presenter, all have their own commitment to sales enablement excellence but each has their own approach.

In order to achieve that primary objective, we have brought together what is probably the most significant speaker line-up ever assembled in Europe including:

Tiffani Bova, Sales Strategist and Futurist Global Growth and Innovation Evangelist, Salesforce.

Linda Richardson, Founder of Richardson, Best Selling Author, Consultant, Faculty Wharton Graduate School.

Tamara Schenk, Research Director CSO Insights

Michelle Vazzana, Partner At Vantage Point Performance.

Dan Weinfurter, Chief Executive Officer at GrowthPlay.

Brian Sullivan, Vice- President of Sandler Enterprise Selling at Sandler Training

Patrick Gunn, VP of International Sales, Qstream

Thierry van Herwijnen, Director Global Sales Enablement & Operations, wipro

Martin Moran, Managing Director, International, Insidesales.com

George Brontén, Founder & CEO, Membrain

Simon Morton, Founder & CEO, Eyeful Presentations

Calum Kilgour, Founder & CEO of Slingshot Edge

Ian Moyse  Sales Director, Cloud Telephony Provider Natterbox

Bob Riefstahl  Founding Partner Of 2win! Global

Our ambition is to deliver a substantial, world-class event, with world-class speakers in a world-class location – the iconic Emirates Stadium, London – on October 4th, 2017.

Please find all the details here

Registration is now open 

I am the CEO of Top Sales World and the editor of Top Sales Magazine. TSW is a unique, international online community dedicated exclusively to the profession of sales, bringing together the industry’s best-known sales experts to provide information in the form of how-to-guides, articles, webinars, podcasts and so much more. Have you discovered TSW yet?