So what exactly is a GPT???
Generative Pre-trained Transformers (GPTs) are a new way for anyone to create a tailored version of ChatGPT to be more helpful in their daily life, at specific tasks, at work, or at home[2]. GPTs are becoming increasingly popular due to their ease of creation and value potential for users, especially for less tech-savvy users[1]. Thousands of GPTs are expected to be widely adopted, but only a few high-effort, advanced GPTs with actions based on purpose-built APIs and massive proprietary datasets will remain[1]. GPTs will enable rapid prototyping of new ideas, and the adoption of GPTs on the marketplace (own and third-party GPTs) will result in ideas[1].
Developers can connect GPTs to the real world by defining custom actions by making one or more APIs available to the GPT. Like plugins, actions allow GPTs to integrate external data or interact with the real-world. For example, developers can connect GPTs to databases, plug them into emails, or make them a shopping assistant[2].
Generative AI is triggering disruption in businesses in nearly every sector, and many jobs will adapt to revolve around prompting and interacting with GPTs in the next three to five years[5]. In the creator economy, many brands are experimenting with ChatGPT to develop creative briefs, text, video thumbnails, and images[5]. Gradually, GPTs will be used to enhance longtail activities, such as the LinkedIn post optimizer, not for the marketing professional, but the individual posting now and then[1].
The future of GPTs and the corresponding marketplace is promising, with the generative AI market projected to grow from $40 billion in 2022 to $1.3 trillion by 2032, with a CAGR of over 24.4% from 2023 to 2030[1][3][5]. GPTs are considered a General-Purpose Technology (GPT), which can affect an entire economy and have the potential to drastically alter societies through their impact on pre-existing economic structures[3]. By understanding the most promising use cases and preparing for generative AI's rise, businesses can gain a competitive edge and ensure they are delivering the best possible experience[5].
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