So, What is Employer Branding?

A lot of people think Employer Branding is all about posting on social media, attending career fairs & career events and that's it! While this is a very minor task in the role - this function is a LOT more strategic than this.

Post Covid19 in specific, we have seen a rise in the Employer Branding function and this is because high caliber talents were very attentive to how different employers reacted to the pandemic and how they treated their employees during this tough time.

With the continuous challenges we are seeing in the world, the role of this function remains crucial for any business to grow - that if they know all businesses are people centric.

To Build a strong Employer Brand in such a competitive market, you need to really identify what type of talent do you need for your business growth, understand their attractiveness factors & needs, build their personas and accordingly asses what do you offer and what do you lack.

Your employer brand must be authentic, you do not sell what you do not have. Your employer branding team will be able to help you identify your EVP (Employer Value Proposition) that matches your strategy and the needs of your potential hires. And accordingly, communicate those values to truly highlight who you are!

Top candidates search well for information about any employer before they join or even attend an interview - they often have questions around the working culture, values, benefits, careers and business of an employer to see if it fits them. If the answers aren't available, you probably lost them to your competitors and if the answers aren't attractive to them, you also lost them.

Your EVP is your promise to potential hires and employees, the values that any person who works for you would get out of their employment and it is not only financial but it should cover key areas that are important to them as well.

Your employer brand, is the professional image of you as an Employer in the market versus your competition. Your EVP is what differentiates you from others. Your Employer Branding team is the team helping you with BOTH.

Sounds strategic & interesting?

Wait for the coming articles to understand more.