So what is the 12 x 12 x 12 rule?

In my book “Networking like a Pro” I share the 12x12x12 rule and how it makes networking more effective!

1) What do you look like from 12 feet away?

Are you prepared, have you dressed appropriately for the event you are attending? Do you have what you need for the event? Preparing in advance by researching the dress code for the event, knowing what time to turn up and what you need to bring with you can make you much more comfortable about walking into a room.

2) What do you look like from 12 inches away?

Do you still look as prepared? Do you understand the culture of the event you are attending? Are your clothes clean, is your breath fresh? This may not seem important however you don’t want to be the one remembered for not ironing your shirt or having bad breath! Can you easily find your business cards? Make sure you look professional at all times, have your business cards to hand when you need them and ensure you know when is the best time to hand over your cards.

3) What are the first 12 words out of your mouth?

This is the most important point. Have you thought about what you are going to say to someone else at a networking event ecause the worst time to think about what you want to say is when you are saying it? Think about concise ways you can get your points across…… what you want to say about your business, your target market, the benefits of your product or service etc. Think about examples of projects you are working on or stories about how you helped clients. Be confident and speak with conviction.

So next time you are going to a networking event or holiday party, check out if you have followed the 12x12x12 rule.