So video is where it’s at right?

And everyone says “get on it”! But no one really tells you how hard it is to produce. How much longer than writing it takes as it has to be more considered. Not to mention the skills you need to do it well.

I tend to look at content a little differently. It’s all about creating value and not in fact about the device/ channel/ tool. So if that value is best served through video, then do video. If it’s best served through images, then choose Instagram.

And a more important question to ask is, how does my audience want to receive my content? What’s most comfortable for them? How are they going to best experience that value?

6months ago I hated writing. I never saw my self as a words person. In fact, I would always pre-frame by saying ‘I am a visual person’. I am creative. It works better for me. But this is not about me. (As @glencarlson so aptly puts in his post https://bit.ly/2vB65bY)

So thanks to encouragement from my good friend @rolandrust, I started writing. 

It was hard to start. Quite frankly, it was painful. As in, my finger lingering over the publish button and counting down... 1-2-3. Oh, and I might have done that a few times.

Now 6 months later it’s my favourite thing to do. As in.... free time spent writing. I am even pondering a book. The reason why? It's all about value. As in people getting value and learning something. Even better, people joining the conversation, challenging the article, helping to push my ideas even further.

More on my love (and brain) affair with Linkedin here: https://bit.ly/2LXM4GJ

So the lesson for me which you may find helpful in getting over a similar block...

Screw the fear as it gets in the way. As in it truly gets in the way of some seriously amazing stuff. It stops you from creating value that may positively impact on another. And if you can add value to a topic that is challenging, new, hard... you have an obligation to do so in my view.

My next block to remove. Video.

Video isn’t easy.

As in it takes time. It’s less immediate than writing. Its a more confronting medium. As in you see, hear, experience it all in one short frame. but I want to experiment and see what content types work for my audience.

I used the following tools;

• MacBook Air
• HD Pro web cam
• Blue yetti mic
• Adobe creative suite (but you could use Canva)
• Sound files from Audioblocks
• Lessons from youtube

So here goes.

This is about #purposeledmarketing and tips on how to get there.

Let me know what you think.

https://vimeo.com/282787751