So, tell us what you do

You’re at another networking event and someone asks you. “So, tell us what you do”.? Some people love the opportunity, many hate it and perhaps most are indifferent. I don’t have any statistics to give you. All I do know after building my business through networking is that most people waste the opportunity.?

It’s at this moment of truth that people lean towards a straightforward description of what one does. While clarity in communication is essential, this method risks blending into a sea of similar pitches, especially in environments where uniqueness is the currency of engagement.? May I recommend a different approach. Instead, tell us a story.?

The art of storytelling offers a compelling way to stand out and be remembered.?

Why Storytelling Matters

Humans are naturally drawn to stories. They are the threads that weave our experiences, emotions, and knowledge together, making information more relatable and memorable. In the context of a networking event, where the primary currency is the exchange of ideas and opportunities, storytelling becomes a potent tool. It transcends the mere listing of qualifications and services, allowing the audience to connect on a more personal and emotional level. Stories can encapsulate challenges, triumphs, and insights in a way that facts and figures never could.

The Pitfalls of 'Winging It'

Many entrepreneurs, particularly those new to networking or those grappling with nerves, might choose to 'wing it' when presenting. This improvisational approach often leads to a focus on what one does, mirroring countless others in similar fields. The result? A missed opportunity to truly engage the audience and leave a lasting impression. Preparation is key, not just in knowing what to say but in understanding how to say it compellingly. You would prepare for a business meeting with a potential client. How about a room full of them.

Crafting Your Story

Incorporating storytelling into your presentation begins with reflection and selection. Consider the following elements:

– The Spark: Every business has its inception story, but what was the spark for you? Was it a moment of inspiration, a challenge overcome, or a gap you noticed in the market? This genesis story can serve as a powerful opener, instantly making your narrative unique.

– The Struggle: Authenticity resonates. Sharing the hurdles you faced and how you overcame them not only humanises you but also demonstrates resilience and determination—qualities that are highly valued in the business world.

– Who and How You Help Clients: Tell us about the sort of clients you work with (or would like to work with) and why. Tell us about the challenges recent clients have faced and how their situation has improved since you have been working with them. Remember, although this is an opportunity to get to know you, it’s how you make a difference with clients that will give the audience confidence to recommend you.?

– The Significance: What lessons have you learned? How does your journey inform the way you do business or impact your clients??

Engaging the Audience

Remember, storytelling is not a monologue but a bridge to your audience. Tailor your story to resonate with the listeners, anticipating their interests, challenges, and aspirations. Use language that invites them into your world, and don't shy away from showing vulnerability. It's through these shared human experiences that genuine connections are forged.

Practice Makes Perfect

Like any skill, storytelling requires practice. Rehearse your story, focusing on clarity, pacing, and emotional delivery. Seek feedback from trusted peers or mentors, and be open to refining your narrative. The goal is to tell your story with confidence and authenticity, making every word count. ?

Next

Take time to consider the many stories you have to tell about your journey, the journey of your favourite clients and even some of the mistakes you’ve made along with way. Plan your stories ahead of timte. If you attend a regular meeting I can assure you fellow members do not want to hear about what you do every week or month.? Remember, the goal is that as you stand, they lean forward to hear what story you have to tell them this time.?

Have a great Easter Break.?