A not so successful case study
Laia Fernández ??
Marketing Strategist | Web3 + HealthTech Marketing | Founder | Biohacking |
Transcript:
hello and welcome to another edition of one Blast Away
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let's talk about a not so successful case study
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this time. most people tell you all about their wins
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but nothing about the losses
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and let's be honest we all have some
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before we get into it
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we'll have these failures in our portfolio
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which we may not advertise as often
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but we definitely learn from them the most
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and anyone who says otherwise
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is lying.
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This client came to me with an idea for a play
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Play to Earn game
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they wanted to build a game about endangered animals
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and donate
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percentage of the proceeds to organizations
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working towards the cause
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I knew in my gut that it wasn't the right time for it
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they didn't have enough budget to make it happen
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and it wasn't developed enough to get traction
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my mistake I took the project anyway
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I should have said no from the very beginning
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as we started marketing I realized what I already knew
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it was a mess nothing was working
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we had no traction they had no spend budget
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and they didn't know how to work as a team
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sometimes
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it's not about whether you can market something or not
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it's about whether you should
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hope this was helpful if so
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subscribe to the newsletter
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or share this with a friend
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who might find it interesting see you next week
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Video portal and lead generation for powder & bulk leaders | Attract new customers in under 90 days | CSO @ PowderBulkVideos.com
9 个月Failing forward is part of the journey. Learning from those failures is what makes future projects better. Keep going Laia Fernández ??
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9 个月Failures are part of life, you learn more from them and that's how you get better.
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9 个月This is why you are MoonBlast
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9 个月I totally agree with you and sometimes they tend to blame us because of bad results but we knew that it isn't just about marketing.