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1. Personal Injury Mastermind Ep. 274: Greg Sobo

Ever feel like you’re shouting into the void, trying to get your firm noticed in a sea of noise? Let me introduce you to Greg Sobo , the guy who’s proving you don’t need to scream to be heard.

As the managing attorney of Sobo & Sobo, LLP , Greg didn’t just build a law firm—he engineered a legal empire that now spans three states with over 60 attorneys on the roster. But don’t be fooled by the laid-back style; Greg’s strategic mind is constantly at work, proving that sometimes the loudest statement in a crowded market is made with a whisper.

In this episode of Personal Injury Mastermind , Greg takes us behind the scenes of his playbook, revealing why dodging the numbers game might just be the smartest move for your firm. He’s got a fresh perspective on why lean, mean, in-house marketing teams can outshine big-budget agencies and shares his strategies for positioning your firm for long-term success. We dive deep into the art of quiet yet impactful marketing, showing you how to carve out your niche without screaming from the rooftops.

Here's a taste of what's coming up:

• Who is Greg Sobo, and what makes him the marketing maestro of the legal world?
• The real perks of building an in-house marketing team vs. outsourcing to the “experts.”
• The bold moves and strategies Greg used to grow Sobo & Sobo and successfully break into new markets.
• How Greg took on the massive challenge of rebranding the firm from real estate to personal injury—and won.

Greg’s journey is packed with lessons on strategic thinking, calculated risks, and marketing finesse that every attorney should have in their toolkit. If you’re ready to learn from a true master of legal marketing, this episode is a must-listen!

Listen to the full episode, here.

2. How to Recover from the August 2024 Core Update

Ever feel like the SEO world just flipped on its head overnight? You’re not alone. Google’s Core Updates are like earthquakes in the digital marketing landscape, shaking up everything we thought we knew about SEO. And trust me, I’ve seen it all from the frontlines here at Rankings.io, where we live and breathe SEO for law firms.

The latest Google Core Update dropped in August 2024, following the big shakeup in March, and it’s clear Google’s agenda remains focused on boosting high-quality, genuinely useful content while pushing the fluff to the sidelines.

But as the dust settles, we’re seeing a real mixed bag of results—some websites are riding high on the changes, while others are scrambling to recover from unexpected traffic drops.

If you’re keeping an eye on key KPIs like traffic and user engagement (and if you’re not, it’s time to start), you might’ve already felt the impact, good or bad.

But what’s the next move? Even if your rankings went up, this isn’t the time to kick back and coast. Understanding why these updates happen and how they affect your site is crucial—because you can bet this won’t be the last one.

So, buckle up. We’re diving into the August 2024 Google Core Update and breaking down what you need to do to keep your law firm’s SEO strategy solid.?

Whether your traffic soared or stumbled, I’ve got the practical tips you need to roll with Google’s punches and keep climbing the ranks. Let’s make sure your firm stays ahead of the game!

Read the full blog here.

3. Gold Medal Moments with Amanda Demanda

Less than two weeks until PIMCon, and if you haven’t grabbed your ticket yet, this is your chance—and trust me, you’ll want to be there, especially with powerhouse speakers like Amanda Demanda taking the stage.

In just four years, Amanda has exploded into the Florida market, growing her firm to 25 employees, winning over 1,000 cases, and recovering more than $500 million.

Her secret? A bomb-proof unique selling proposition (USP) that speaks directly to her ideal clients. Amanda works backward from who she wants to represent, crafting a brand that’s impossible to ignore with bold pink branding and high heels that not only turn heads but win cases.

But Amanda’s magic isn’t just about standout looks—it’s about authentically connecting with clients on a deeper level. She’s mastered using social media not as a numbers game, but as a powerful validation tool that shows why she’s the attorney to call.

Amanda will be sharing her insights at PIMCon, showing you how to unleash your unique power and dominate your market. Her approach proves you don’t need deep pockets—just deep authenticity and a USP that packs a punch.?

Ready to be inspired? Don’t miss Amanda’s session at PIMCon! Use code PIMAMANDA at checkout to receive $200 off any ticket to PIMCon. Can’t wait to see you there!

Don’t have FOMO and get your tickets to PIMCon, here.

Listen to this episode of Gold Medal Moments, here.