So the question is are you building your personal brand?

In January 2023, Tesla did something unthinkable:

They slashed ALL prices by 20% & destroyed their profit margins overnight.

No one understood why they did it. But Elon saw something no one else did...

Here's the real explanation (& why it's his boldest move yet)

For years, Tesla had dominated the EV market with premium pricing.

Their strategy was simple: Position as a luxury brand, maintain high margins.

But on January 12, 2023, Musk made an unprecedented move that shocked the industry...

Tesla slashed prices across ALL models by 10-20%.

? The Model Y: Down $13,000.

? The Model 3: Down $7,000.

Wall Street was stunned. Billions in market value vanished overnight.

But that was just the beginning...

The ripple effects were immediate:

? Used Tesla prices plummeted

? Existing owners protested

? Competitors panicked

Ford had to cut Mach-E prices by $5,900 just to stay competitive. The entire EV market was in chaos. But why did Musk do it?

The answer lies in Tesla's unique business model:

Unlike traditional car makers who sell through dealerships...

Tesla sells direct-to-consumer. This means they can adjust prices instantly based on demand. But there was a bigger strategy at play...

Musk was playing 4D chess:

By slashing prices, he forced competitors into a price war they couldn't win.

But the results shocked everyone...

Tesla's Q3 2023 numbers tell the story:

? Operating margin crashed from 17.2% to 7.6%

? Operating income plunged 52% to $1.7B

? Stock price fell 40% since January

Wall Street was panicking. But the damage went deeper...

The used car market imploded: Some Tesla models lost 28.9% of their value in ONE year.

Even more shocking:

A 2020 Model 3 saw the same depreciation in 3 years as a 2022 Model 3 saw in 1 year. The entire industry was in chaos. But Musk had a secret weapon...

While competitors focused on car prices, Tesla was building their real profit engine:

Full Self-Driving (FSD) software.

At $12,000 per vehicle, it's nearly pure profit.

And that's just the beginning...

Musk's master plan:

1. Cut prices to gain market share

2. Get more Teslas on the road

3. Upsell high-margin software

4. Launch robotaxi network

Traditional automakers can't compete with this model. They don't have the software expertise. Think about it:

Even with lower margins on cars, Tesla can make it up through:

? FSD subscriptions

? Over-the-air upgrades

? Future robotaxi revenue

It's the ultimate moat. The most amazing part about this all:

Despite this massive transformation...

Despite the price wars...

Despite the chaos...

They still spend $0 on advertising.

Meanwhile:

? Ford spends $2.2B on ads yearly

? GM spends $3.3B

? Toyota spends $4.1B

Yet...

Tesla sells more electric vehicles than all of them combined.

How? They cracked the modern marketing code:

Traditional advertising is dying:

? TV ads get skipped

? Billboards get ignored

? Digital ads get blocked

But Tesla?

They get millions in free publicity through:

? Musk's tweets

? Word-of-mouth

? Customer evangelism

All because they built in public. This is the future of business:

People don't trust corporate ads anymore. They trust authentic voices.

Instead of burning cash on ads, the best founders are building personal brands that:

? Create trust at scale

? Attract customers organically

? Generate opportunities on autopilot

Just like Elon did.

So the question is are you building your personal brand?

Borrowed from Ifeanyi Christopher. Just to show the importance of brand building!

I can be contacted on:

Stephan Le Roux

Mobile +27791900505

email: [email protected]

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