Not so positive dolphins...

8/23: Not so positive dolphins, what we're ordering off the dopamine menu, fanciest table-side mac n cheese, Reese's new jersey, Instagram becoming the next MySpace, and more.

A Bit Of The Internet

Unhinged Dolphins | TikTok users are embracing a new trend that pairs whimsical AI-generated images of dolphins with offbeat, out-of-context messages, set to Zara Larsson’s hit song, “Symphony.” The trend has taken off so rapidly that Larsson herself joined in, sharing her own take on TikTok. The result? A series of humorous and nonsensical sentences that are sure to make you laugh while navigating the surreal world of dolphin memes.

Cursive Talking | When two best friends work together, things tend to get silly. TikTok users @itsmartymiller and @missy.mcintosh have gained millions of views from their after-work videos, where they speak in an odd voice to each other . In the videos, they are usually debriefing each other about what happened during their restaurant shifts. Some have compared their voices to those in The Sims, while others have said, “idk what this is but i'm obsessed” and “THIS is my humor”.

FAIKE TRAILER | Lionsgate has pulled the official trailer for Francis Ford Coppola’s $120 million dollar self funded film, Megalopolis , and has issued a formal apology to the filmmaker. The trailer kicked off with dozens of quotes from film critics like Roger Ebert and Pauline Kael that panned Coppola’s previous work in an effort to position his latest film as one that would be appreciated and celebrated over time. We’ve now learned that those quotes were in fact fake and generated with AI and that Lionsgate has parted ways with Eddie Egan , the marketing consultant who was behind the trailer.

Dopamine Menus | The latest wholesome TikTok trend has users sharing their "dopamine menus "—daily lists of activities designed to elevate mood and boost those feel-good hormones throughout the day. This trend invites people to create videos and carousels showcasing their personal dopamine menus, adding a fun twist to your average to-do list. After gaining popularity in the summer of 2023, this trend is experiencing a resurgence on social media.

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Platform News

Meta Updates:

• Instagram is rolling out the feature to add a theme song to your profile . People have already started adding 30 second clips and are comparing it to MySpace (MySpace Tom even commenting on the post ).
• Threads added custom feeds for curated followings along with “media” tabs on profiles .
• Threads is exploring potential ad formats for the app, but says ‘no immediate timeline’ toward monetization .
• Meta activates Threads crossposting from Facebook and Instagram, with an opt-in option now .

TikTok Updates:

• TikTok teamed up with International Paralympic Committee for exclusive LIVE content on @paralympics .
• This week, TikTok released their 16-page latest holiday marketing guide, “Holidays For You 2024” with shopping stats and seasonal trends to help with holiday campaigns.
• TikTok revealed their top 10 US and Global Songs of the Summer (“Million Dollar Baby” was #1 in the US and #3 Globally).