So much (wasted) potential.

Back in primary school (way, way back),?my report card always said the same thing:?“So?much potential… but it’s wasted.”?Excuse me, Mr O’ Connor! My incredible cartoon drawings and doodles were?not?wasted potential. If anything, they were a stepping stone towards a career as a rocket surgeon.?

But what did they mean by “potential”? For my schoolboy self, it meant having the ability to become something in the future. But what? They never told me, so I unlocked my own potential.

Like me, there’s?untapped potential?in every B2B brand.?

No matter the size, age, or complexity.

So much potential is wasted on confusing messaging, undefined ideal prospects, and ineffective marketing tactics. But hidden in every B2B brand is a glimmer of potential that's often misunderstood or ignored. This potential isn't just a chance to tweak a little here or there; it’s a chance for courage.?

• The courage to focus.?
• The courage to change.?
• The courage to see what’s possible.

“Continuous effort — not strength or intelligence —is the key to unlocking?our potential.”~ Winston Churchill

Inside your B2B brand lies a diamond in the rough, waiting for its moment to be polished and shine. An opportunity to show the courage to improve, to redefine your focus, to resonate with your customers in more effective ways.?

In other words,?<Tony Robbins voice>?“You have potential.”

Sláinte,

Eric

Marjoram

Two ways I can help:

1. As a strategic advisor on product and brand messaging and marketing
2. As an external team, helping support your?ongoing marketing needs

Book a free consultation with me today.