So Much to Celebrate

See below for the latest digestible insight into one of the four components of food culture:?Change, Comfort, Connection, and Creativity.

What’s on the menu this week??Comfort.

Here’s the latest on what people find comforting in food culture right now.

What We're Seeing:?This year, trending Pinterest searches are showing Millennials, Gen X, and Boomers looking for the best ways to celebrate all kinds of moments. From breakup to empty nester to dog adoption parties, these “Altbashes” as Pinterest Predicts labels them are giving people a reason to celebrate any occasion. And as consumers look for more reasons to find joy in the little or unconventional life moments, brands are catering to their needs – providing the bubbly or literally creating the occasion itself. During the holiday season, while consumers will still be celebrating the big events, that won’t stop them from celebrating these little moments too – 80% of holiday shoppers plan to celebrate mini moments throughout the holiday season.

What That Means:?Food and beverage brands can give consumers a reason to celebrate just about anything.