So Messaging (& Copy) Isn't Your Thing...
Originally published on breanngunn.com
That's totally okay! You have an amazing business.
Because it’s different than everything else out there.
Sure, there are some similarities, but your approach, your message, your delivery system…those are unique to you.
…so why aren’t your future customers breaking down the proverbial door to buy your stuff?
If you follow conventional wisdom, you likely have felt like you could totally fix this yourself…
…if only you had a Lambo.
…if only you could afford $10,000 for a professional film crew.
…if only you had professional headshots that were more current.
…if only you could actually get people to show up live.
What if those excuses (yup, I went there) aren’t the problem?
What if it’s your messaging?
If you’ve been trying to get more attention in our Google world, your message matters more than ever.
But only if you actually share your message. Not someone else’s.
Wait…what?
With so many templates, courses, and guides out there (and yes, I realize that I have some of those things myself, they’re not all bad), it’s hard to not get sucked in with the shiny promises of easy sales, huge paydays, and step-by-step systems.
I still don’t understand why everyone is so super shocked when these systems don’t work.
Here’s the cold, hard truth: if you don’t tailor your message, creating bespoke (that’s just a fancy and fun way of saying totally custom) content that resonates with your ideal clients, you’re not going anywhere.
If your offer, your copy, your website doesn’t have your future customers pulling out their wallets, entering their credit card, and waiting excitedly for that confirmation email…then your funnel is broken.
You are totally not alone. Copywriting, messaging…those things are hard to do. They take time, and they take skill.
Knowing what to say, how to say it…especially when you know that templates are honestly not your friend…that’s a challenge.
And more frustrating, you KNOW that your business could be helping and serving so many people…but you just don’t know how to say it…or how to get the message out there.
I have good news for you, my friend. You don’t have to know how to do all of that. You’re really, really good at serving your clients and customers.
In fact, all you need is a business you love (CHECK!), a business you want to grow (CHECK!) and an irresistible offer (even if you’re not great at telling people about it – yet).
I’ll take care of the rest (that’s my job, not yours). I’m really, really good a what I do.
Ready to leverage your message and deliver a bespoke experience to your clients like never before? Let's connect!