So many 5G use cases at MWC but...
...what is the role of the telco?
100,000 telco execs descended on Barcelona last week for the annual tech fest that is Mobile World Congress. As my colleague, Andrew Collinson, pointed out in a cheeky article last week, the event was dominated by the opportunities that abound as a result of 5G.
There were loads of cars, drones, robots, factories, cities etc. all being enabled by low-latency and high-bandwidth. It was great. Very little exciting on devices (apart from the odd foldable screen) and much more on the opportunities to help enterprises deliver better solutions - more efficiently and more effectively.
It really was great. Except I was struggling to see what telcos do to deliver more value. This is my bugbear with each 'G' - telcos spend vast quantities of capex to speed up their networks but invest nothing in exploiting them. Sure, telcos talk of delivering 'network slices' - network solutions that better 'fit' the needs of their enterprise customers. But I believe this is zero-sum - if all operators do this then there is little incremental value in it.
I saw a couple of things that might generate additional benefit to consumers or enterprises and from which telcos might be able to generate additional value (at least for a while):
- Fixed Wireless Access. Makes sense if you can use 5G to compete against a fixed operator where you don't have a fixed network. I can see how Verizon would use this in the US.
- Tiered pricing based on speeds. Forget charging on different data volumes and, like the fixed operators, charge different amounts based on different speeds. Elisa is doing this in Finland and the company believes that they will be able to charge some of their customers more for 1Gb/s speeds. Might work for them as only three operators in the market and would make sense in places like UAE where only two operators compete. In many markets, I am not wholly convinced but, hey, it's a short-term idea I suppose like the network slicing play.
The rest of the 5G hype from the telco industry currently seems like, well, hype.
So, here's a question for LinkedIn readers - can you identify use cases that are materially better with 5G than 4G AND where the operator generates additional sustainable value from the new network?
My belief is that the operator needs to do something different and beyond network investment - e.g. develop a vertical industry solution with a platform upon which they and third-parties (including their competitors) generate solutions which exploit the 5G network to generate additional value. This requires new skills and partnerships and assets - built as a result of a new investment model.
But I hope someone can prove me wrong.
Patent Attorney | IP and Technology Law
5 年Chris, the past 20 years didn’t bring about the “Telepocalism” or its antidote, the “Platform”. Serving a vertical would undermines the horizontal service play. Data and more data from anywhere and everywhere seems to be the business model for the (my) foreseeable future.
Managing Director, Bethesda New Energy L.L.C.
6 年IOT, autonomous cars, content (Netflix, music), online VR games.....a lot of possibilities if the decisions move away from legacy engineers making decisions towards market and customer based decision making. T-mobile is a good example on 4G - bundling Up and delivering value...... Good Possibilities and Great points raised in your article, thanks
Business Development & Operations
6 年Hey Telcos are trying to recover first high cost of Capex by means of "Agreement" on site sharing like Telecom Italia and Vodafone are doing.? Something unbelievable just end of 2018 and??this is the only movement I can see so far in this part of the world. Others will follow!
Business Development & GTM | Scaling Cloud, AI & Edge | Market Growth
6 年What do you think David Martin? How does this vary across your potential future telco business models?