So Long Geoffrey...Who's Next??
Edward Lovell Grace
Administrator at WJ3 Records (Proud Husband, Father, Grandfather) - Supporting The Arts - Providing Administrative Assistance to Record Labels
Either engage the customer, or lose the customer - and eventually, lose your brand. Before you know it, your brand has run off the tracks. It starts out slow, then suddenly, it's rolling downhill out of control.
Not just kids toys, but "big kids toys" are in trouble as well. There are so many other brands out there that would LOVE to market to your customer but cannot afford the marketing price tag. Some are so over-confident that they feel they don't need to market. Just as some employers have no loyalty to their employees, customers are cutting loyalty ties to brands. By virtue of these elements - lack of effective marketing (or "no" marketing) and failure to engage their audiences - they fail where you succeed.
The good news is a small niche` firm has a solution that partners brands with live events - worldwide. This allows smaller brands that are not in a position to pay millions of dollars to a celebrity spokesperson to compete.
W G Entertainment Group, LLC looks to not only disrupt the $18.4 Billion dollar live entertainment sector, they are helping consumer brands of all types that are struggling to gain the attention of consumers due to over saturation or other marketing challenges.
"We're not pioneers, we're just presenting innovative, organic solutions to a problem that has existed with the demise of certain brick-and-mortar retailers. Shoppers are looking for a platform that will illuminate new, under-marketed brands - while at the same time, continuing to provide premium quality entertainment to their audiences" says principal owner and founder, Ed Lovell Grace
"In 2019, we're looking to expand our operations and present more brands to larger audiences .says Mr. Lovell Grace. "This is a perfect opportunity for a private equity or holding company with multiple brands to introduce their goods and services to a larger audience - without the million-dollar advertising price tag."
How many more will be on the bus with Geoffrey this year alone because they were unwilling to try a new/different marketing solution? "Only those wise enough to know it's time for a change will survive. It's really simple; the brand that engages the customer (our audience) the best wins" The loser packs up and goes home. Watch out Best Buy....
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