- What is MCN?
- 2 primary ways in which MCNs work with creators.
- 5 services provided by MCNs include.
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- MCN, short for Multi-Channel Network, is a platform that helps successful YouTube creators generate income from their content and create videos that were previously beyond their capabilities. MCNs are independent businesses that operate exclusively on YouTube.
- There are two primary ways in which MCNs work with creators:
- Affiliate Channels: In this model, the channels remain the property of the creators, and the MCN acts as an affiliate. They assist creators in monetizing their content while allowing them to retain ownership.
- Owned and Operated Model: Under this model, the MCN purchases the rights to the content on the channels. They acquire exclusive rights to the YouTube content and actively manage the channel's operations.
- The primary services provided by MCNs include:
- Channel management: MCNs provide resources and expertise to help creators enhance their channels, including improving content quality, optimizing metadata, and analyzing audience metrics.
- Monetization: MCNs assist creators in generating revenue through methods like ad sharing, brand partnerships, product placements, and sponsored content.
- Copyright protection: MCNs help manage copyright issues by utilizing content identification systems to safeguard creators' content from unauthorized use and infringement.
- Audience development: MCNs offer guidance on strategies to grow audiences, including SEO, audience engagement techniques, and cross-promotion with other creators in their network.
- Licensing and distribution: Some MCNs aid creators in securing licensing deals and distribution opportunities beyond YouTube, such as on television, streaming platforms, and digital media outlets
Technically, you can think of MCN as a talent agency or a company that manages a roster of artists.
