So, how do we reach parents?

I really enjoyed being on a Zoom meeting with lots of Early Years Researchers and Practitioners organised by katy potts . Lots of fascinating insights but my question is:

How do we reach parents on a large scale who don't understand the damage passive screen use is doing to their children in the early years - where they begin to 'ponder' finding a better balance and feel empowered and confident in their whole family's tech and device use.

We all know the dangers but we also need to flag up the fantastic opportunties and explain and encourage digital confidence but how do we all do this?

How do we reach the parents who join in with the rather depressing #toddlershaming across social media whether it is 'cake smashing', 'cheese throwing' to interrupt tantrums, 'ugly baby' challenges, 'potty training' shaming or 'prank' videos that involve parents pranking their toddlers in ways that can be distressing or humiliating. Examples include pretending to abandon their child, pretending to harm their toys, or scaring them with loud noises or fake insects and all the other TikTok trends that have emerged that involve shaming or mocking toddlers and babies, often in ways that can be harmful or exploitative?

How do we guide, educate but not shame parents either?

I remember UK Government Campaigns around Swim Safe and Child Drowning Prevention, Change4Life with its focus on Healthy Eating, Exercise, and Reducing Obesity, Think! Road Safety with its focus on Child Road Safety.

Is it time for a Government Campaign around Navigating the Digital Jungle that's upbeat, fun, informative and thought provoking?

Here are a few ideas:

1. Use Simple, Clear Language

• Avoid Jargon: Use everyday language and avoid technical terms. For instance, instead of saying "excessive screen time can impair cognitive development," say "too much time on the phone can make it harder for your child to learn and grow."
• Be Direct: Focus on clear and direct statements, like "Smartphones can hurt your child's sleep and make it harder for them to pay attention in school."

2. Visual Aids

• Pictures and Videos: Use images, cartoons, or simple videos that illustrate the negative effects of smartphone use, such as children who are too absorbed in their phones to play outside or struggling in school.
• Demonstrations: Show examples of what too much screen time looks like and contrast it with healthier activities like playing with toys, reading, or outdoor play.

3. Relatable Scenarios

• Everyday Examples: Use situations that parents can relate to, such as a child not wanting to sleep because they’ve been watching videos or throwing a tantrum when the phone is taken away.
• Storytelling: Share stories of other families who noticed changes in their children’s behaviour due to too much screen time. These could be real-life stories or simple fictional examples.

4. Focus on Health and Happiness

• Health Concerns: Explain that too much smartphone / device use can lead to poor eyesight, sleep problems, and even slower learning.
• Positive Alternatives: Emphasise that playing outside, reading books, and spending time with family will make their child healthier and happier.

5. Engage the Community

• Workshops and Group Discussions: Organise community events where parents can come together to learn and discuss. Having peers discuss their concerns can be more impactful than a formal presentation.
• Involvement of Trusted Figures: Involve local leaders, teachers, or healthcare workers and well regarded celebrities who are trusted in the community to reinforce the message.

6. Provide Practical Tips

• Step-by-Step Guidance: Offer simple steps on how to limit screen time, such as setting specific times for phone use or encouraging more outdoor play.
• Alternatives to Smartphones: Suggest activities that can engage children without screens, like storytelling, drawing, or playing games.

7. Regular Follow-Up

• Consistent Messaging: Repeat the message through various channels— TV adverts, ironically Facebook adverts and social media messaging - reaching parents where they hang out - flyers, posters, word-of-mouth, and during routine interactions with parents.
• Check-In: If possible, have regular check-ins or follow-ups to see if parents need more support or information.

8. Empathy and Patience

• Understanding Their Challenges: Acknowledge that parents might be relying on smartphones/ devices because of time constraints or because they see it as a learning tool. Show empathy and understanding rather than judgment.
• Build Trust: Gently guide them to understanding the risks, and build trust by showing that you care about their child's well-being.

These strategies, tailored to the parents' level of understanding and local context, can make a big difference in helping them grasp the importance of managing their children's smartphone use.

Let's get to work!

And if you haven't listened to my 'Navigating the Digital Jungle with Sue Atkins and Friends' podcast where have you been?

Any ideas 5Rights ?