???The “So-called” Rising Storm Among Tech: OpenAI vs. Google?

Recently, the American media chain The Information dropped a bombshell on the technology agenda by reporting that OpenAI is working on a search engine that will officially challenge Google. According to quotes from anonymous sources, the maker of ChatGPT is now developing its own web search product, but the missing details in the report raise some questions. Why this new product emerged and whether it will be independent are among the questions that have not yet been answered. Here are the highlights:

• OpenAI competes with Google with the search product it continues to develop.
• The new product will be supported, at least partially, from Microsoft’s Bing.
• This product puts Google and OpenAI into more direct competition.

??Star of Rumors: OpenAI’s New Product: Does It Really Exist?

Although this new OpenAI web search product, which is still a “rumor” as The Information puts it, seems to compete directly with Google, this may not be possible. Perhaps the most important detail in the report is that the new product will receive support from Microsoft Bing. Apart from this support, it remains unclear whether this brand new product of OpenAI will be independent or integrated into ChatGPT.

??Google Still Has the Last Word

Rumor has it that OpenAI is developing a search engine using Bing search. This means building an intermediate component for GPT-4 to communicate with Bing. In this case, it would be appropriate to say that OpenAI does not develop its own search technology. Instead, OpenAI is trying to make GPT-4 interact with Bing by provisioning the search interface.

But here’s a problem: Bing already has a solution for this. Bing Chat uses web search data to add context to the answers GPT-4 generates. In other words, we do not yet know exactly what was OpenA’s driving force in making this product, or if this was the case, shouldn’t Bing be a more formidable competitor to Google?

Another thought-provoking point is that OpenAI has not published any articles about search. If this rumor is true, this so-called collaboration with Microsoft is much more likely to be a cunning project of Microsoft rather than a strategic partnership. So, in every sense, believing that OpenAI is interested in such a product is ill-thought at this point.

??Golden Tips for Conscious Tech Enthusiasts!

While technology news is sweeping the agenda day by day, it is inevitable that tabloid news will intervene. So, how do we determine the truth? Here’s what a conscious technology enthusiast should do:

??Following the news and agenda is very important. However, don’t believe everything you hear 100%. It would be a good decision to follow the right sources and confirm what you hear with several different sources.

??When it comes to search engines, the importance of SEO is undeniable, especially for manufacturers and brands. Do not neglect to implement strategies in accordance with SEO rules by learning how to use artificial intelligence and search engines correctly.

??Be sure to be a researcher to make the most of the life-enabling technological services released to the market.

All this makes you a tech savvy person who is loyal to your brand and conscious. Still, you need a guiding lighthouse in order not to get lost in the sea of technology, where innovations are added every day. With the support of an expert team, you can add prestige to your brand and hit the target exactly. Markethinkers, an expert agency in its field, is always with you!