Snow Edition
FRED & FARID
SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY BASED IN LOS ANGELES, NEW YORK, PARIS AND SHANGHAI.
Dear Friends,
As winter draws near and 2023 looms on the horizon, we wanted to wish you all a happy holiday season with a 'Snow Edition' newsletter packed full of snowy creations from our four offices.
We hope you have a great end to the year and we look forward to seeing you in January.
The FRED & FARID Team
ALIBABA TMALL - SET WINTER ON FIRE
No matter how harsh?winter?can be, we were determined to show that it can also make us feel more alive than ever.
ALIBABA TMALL - SEE YOU ON?SNOW!
Ahead of the 2022 Winter Olympics, we invited city dwellers to look beyond their urban lifestyle and venture into the vast snowy wilderness.
THE NORTH FACE - COLDEST POP-UP STORE
Under the harsh -30°C environment, we created the coldest pop-up store in the wild snowy area of Changbai Mountain, daring only those who seek the most extreme of adventures to visit our one-in-a-lifetime destination.
REMY MARTIN - VOICES FROM HARLEM
Championing Remy Martin’s commitment to the sounds of local communities by paying homage to the written words and voices of those from the Harlem Renaissance era.
QUECHUA - WE ALL NEED WARMTH
Heroing Quechua’s high-quality fleece vests, we set out to show that no matter who you are, where you are and what you are - everyone needs warmth.
EDELWEISS - FEEL THE ALPS
To establish the brand in APAC, we created a transformative sensory experience that brought the best of Edelweiss’ Alpine origins to our audience.
PONANT - THE NORTH POLE, THE SOUTH POLE, AND YOU
With the launch of its new vessel “Le Commandant Charcot” and its course between the Northern and Southern Poles, we romanticized the uncharted exploration still left on our world.
WWF - ARCTIC HOTSPOT
To raise awareness of increasing global warming with a younger generation, we hijacked their favorite social network, Snapchat, and turned the app’s popularity-based ‘heat zones’ into an educational tool to help combat the imminent threats we face.
More work: fredfarid.com