Snoop Dogg. Smokeless. Can it really be?! ?? The Sponsorship Snapshot by Pitch Partnerships
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This week’s Sponsorship Snapshot sees a major sport takeover.?
The fast expansion of the latest technology in sport is a key theme across the stories from the past two weeks. Below are the 10 most interesting Sponsorship & Partnership stories, including a surprising prank by Snoop Dogg, a F1 sponsorship explosion in Las Vegas and the unstoppable growth of AI across the sporting industry! ??
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Starting with a non-sponsorship related story, though an incredibly thought-provoking one. The tidal wave of AI influence in the sporting world is well and truly on its way! Watch Hope Sogni, the AI-generated and potential future FIFA president, have her say on the future of global football here.
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The deal that signals a restoration of harmony of a once tense relationship between the rugby league and the Lions. Importantly, digital content, events and key announcement in the game will be shared between the now partners.
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The PR move everyone is talking about! Snoop Dogg cleverly entices his fans with the claim of giving up smoking - only to reveal its all about a partnership with Solo Stove. See the original teasing post where he dramatically hints of a lifestyle change here
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The gaming and sporting worlds are increasingly becoming intertwined with one and another and the latest advancement sees F1 star Lewis Hamilton join the Fortnite Icon series. Amusingly, the avatar of Hamilton is accompanied by a version of his real-life dog too! Watch Lewis delve into the Fortnite universe here
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领英推荐
The launch of this exclusive kit aims to bolster the sports club established last year in Cox’s Bazar, the Bangladeshi refugee camp. Collaboratively founded by PSG, KLABU, and the Bangladeshi NGO, Friendship, this sports club was created to benefit the children of Cox’s Bazar. Every purchase of these jerseys will directly contribute to sustaining and empowering this children’s club.
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The Las Vegas Grand Prix guaranteed one thing for audiences present last weekend – a sponsorship spectacle for the ages! Central to the spectacle was the 336 feet and 875,000 square foot Las Vegas Sphere which has sponsors of the race including Heineken looking to capitalise on this exclusive form of brand exposure.
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The first use of virtual technology in women’s football will be implemented through this ground-breaking partnership. However, all aspects of the club as well as both the women’s and men’s team will look to capitalise on the latest developments in virtual technology with the support of partner, Supponer.
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This partnership extension sees Nike emphasizing its dedication to supporting all levels of Australian football across men's and women's teams. Evidence of the success of the partnership can be seen with the grassroots initiative Legacy '23, which achieved the country’s first success of gender parity in participation for a community sport.
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5G-powered fan experiences are gradually becoming more common, particularly in the U.S, and the Professional Golfers’ Association of America and T-Mobile are bringing it into the world of golf. The partnership aims to revolutionise interaction and experience of both the men’s and women’s game with the high-speed tech.