Snippets from the Thomson Reuters social media day #TRSocialNyc
Recently Thomson Reuters held an internal social media day with fantastic guests and great insider knowledge, I have to say I have been to many social media training courses/ conferences and this has to be my favourite.
These are from my written notes and not direct quotes.
Digital Experiences - Bruce Ableson, Director of Customer Strategy, Adobe Livefyre
- Doing well today is not good enough in the jobs we do, you have to keep up with the rest of the world.
- Everyone is unique (stop putting people in categories) and as a brand we have to respect that.
- Make people feel emotion through their experience.
- Milliseconds matter - don't derail.
- Your social strategy will be your content strategy (and vice versa).
- Who an influencer is depends on their network, not on who they are.
- Employees can be your best advocates - arm them for it.
- Artificial intelligence will transform your job (no seriously).
Social Now Panel - Courtney Pomeratz, LinkedIn, Jessica Purdy, JP Morgan, Michael King, IPullrank, Deveon Eyer, Johnson Johnson and Bruce Ableson, Adobe
- 1 out of 3 professionals are on LinkedIn.
- You can't control the conversation, the conversation is happening whether you join in or not and if it is negative that doesn't mean you should ignore it.
- Responding to negativity (well) leads to brand trust and engagement.
- Where the purchase happens is not at the 'buy now' button.
- There are 10 pieces of content consumed before a purchase is made.
- People react to authenticity.
Social You - Jasmine Sandler, Agent-Cy Social
- Personal branding doesn't happen overnight.
- Create your brand around your strengths.
- Utilize blogging to get your voice heard.
- LinkedIn is a great SEO tool.
Panel - Ionnas Melis, EY, Glenn Gaudert, GaggleAmp, Shawn Small, TR, Michael Enrlich, TR
- Take your privacy off on LinkedIn, let someone know you are looking at them - start the conversation.
- Groups go a long way - find your niche and target it.
- Ask 5 questions on LinkedIn a week - communicate don't sell, engage and create an opening for a relationship.
- LinkedIn works for you while you sleep.
Social Video Creation
- Video has taken over every content format.
- Viewers retain 95% of a message when they watch a video compared to 10% when reading text.
- You are not competing with your rivals, you are competing for your followers attention - from everything.
- Keep videos short, snappy and to the point.
Social Next - TRWA The Disruption Company
- Brands need to make sense of the madness that has come with the rise of the internet.
- There is a content surplus and an attention deficit.
- Do something bigger than telling a story - show them.
- Influencers have more power than ever - Selena Gomez can reach more people than the New York Times.
- You have to build belonging - get people to come back to your service.
- Facebook wouldn't have been so successful without the 'like' button.
Weronika Sobolak, Facebook
- Feedback is a gift, honest feedback moves things faster.
- In the next three years the future is video on Facebook.
- FOBO - fear of being offline.
- It only takes us 13 milliseconds to identify an image.
- Vertical video drives better results.
Thank you to the organizers of the Thomson Reuters social media day - I had a fantastic time!
(I apologize if anyone's names are spelt incorrectly I can barely read my own writing, let me know and I will edit)
I craft marketing to be more human ?? Lead high-impact full funnel campaigns from brand to performance ?? Group Social Media Lead ?? MTech, Digital Leadership
6 年Never saw this article you put together - really nice summary!?
On maternity leave | Consumer Marketing Lead ///what3words
7 年I have an issue with the statement "Vertical video drives better results." It's a mantra that Facebook have been chanting to people lately, along with "shorter is better - under a minute" - but it really comes down to how you're measuring success. It's you're looking at how Facebook delivers view rates (3 seconds counts as a view these days) and click rates sure, but whether the person actually takes in the message, emotionally engages with the content, and it changes or builds on their perception of the brand is questionable. There are lots of videos that are better off for being 2 minutes+, but Facebook doesn't like it because it affects their measurements. What are your thought Talor? Is this me just being a cynical agency person?
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7 年CNXT
Career Strategist & Host of of the Speaking Up Podcast | Board Member YMCA | Featured on NBC, ABC, CNN, FOX , NY Magazine | Former Reuters TV Anchor
7 年Thanks for sharing!