Sneaky way to create popular Carousels on LinkedIn
Kyle Balmer
?? AI entrepreneurship || RISEN? prompt framework || International AI trainer || 60k newsletter readers || 8x best sellers || 200k audience || Forbes featured || Great eyebrows
Most entrepreneurs create the wrong content.
This gets them know where.
Instead, the trick is to focus 100% of your attention only on what works in the now.
Here’s a content trick I’m using that works right now.
But may not be around forever.
LI Carousels used to be the most powerful format on LI.
Until they murdered carousels.
The problem was that they were too engaging - people loved them. LI was for a period flooded with carousels.
LI stopped them being used as a post format and instead made them only usable as an advertising format. So whenever you see LI carousels it’s because they are are ads.
Damn!
However - here’s a way to make carousels. A sneaky way.
We’re going to repurpose our X threads and convert them into carousels.
Choose a thread you want to repurpose. I’ll use the Thread we made in the last part.
Choose “Use multiple tweets” below the main input bar.
Add each of the posts in the thread’s URL in:
Then hit Load Tweets.
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You’ll see this screen next:
Go ahead and select ALL the posts you’ve just loaded up and you’ll get the final editing screen:
Adjust the design however you like.
Here’s the important part : set the output format to PDF and dimensions to Instagram feed (ie. square).
Download the PDF when ready.
This is the “hack” we’re using - we can recreate the look and feel of a LI carousel by uploading a square multiple page PDF.
Head to LinkedIn > Start a Post
Then select Add a Document and upload your square PDF.
Boom! You’ve just made a carousel! Here’s what the output looks like in LI:
Pretty sweet - we’ve just repurposed an X thread into a LinkedIn carousel, an effective but paid only option on LinkedIn.
Now available to us for free.
Use it whilst it’s here!