A sneak peek into the future of marketing & technology
April 2024 - The Reference
Welcome to a future-forward edition of our newsletter, where we delve into the exciting world of emerging technologies and trends predicted for 2024. Get a glimpse into the future of digital agencies. And, don't miss our spotlight feature of a cutting-edge UX project we did together with Febelco.
Read more below as we journey into the future, today. ??
Redefining Febelco's Customer Zone through UX Research
Discover our sucess story with Febelco, the leading wholesaler-distributor of pharmaceutical products in Belgium! Through an extensive UX research journey, we redefined their user experience. Explore our customer-centric approach that perfectly aligns client intelligence with business goals. This project highlights the significance of customer insights and UX research in driving meaningful innovation.
Reinventing the digital agency model
In our latest opinion piece, our Managing Director, Maarten Bosmans, shares his thoughts on the revolution that is reshaping the digital agency model. From AI integration, and the emergence of Hybrid Collaborations, to a B2B commerce evolution, and fostering a culture of continuous learning. Maarten outlines how The Reference is adapting to match the industry's changing landscape.
Trends report 2024
Explore the remarkable journey of AI and digital innovation in this year's technology trends report. Covering AI's transformatieve impact across numerous fields such as marketing, social media, influencers, spatial computing, gaming, blockchain, and consumer behavior. This report uncovers key advancements enriched with expert insights from people at The Reference, Emakina, and EPAM Systems.