Sneak Peek Behind My Daily Mobile Usage

Mornings are my favorite time of day. I’m kind of obsessed with reading about top marketing trends emerging around the world and that's how I usually start my day. (Ooh, on that note, here’s a quick recommendation: the Marketing Week is a fun peek into the latest trends/news shaping the marketing industry.….its a fun read!). It occupies the most part of daily screen time and I check it often during my day.

5:30 AM ALARM GOES OFF

First micro-moment of my day - I want to sleep more :p?

After a month in the new city, I’ve finally figured out exactly how much time I need to get out of bed, brush my teeth and wash my face, change clothes, and get to my Planet Fitness class at 7:30 AM. Haha!

The first app that I use in my day is Wake. The Clock app on the iPhone does everything you need from an alarm but if all you're looking for in an alarm is the same basic functions we've seen for decades on bedside clocks for snoozing easily, Wake is your go to app! Wake is a great alternative for the Clock app on the iPhone. It offers more alarm tones and ways to turn the alarm off than the default app, and it comes with a neat design too. Wake's unique features are its slap and flip alarm styles, which let you slap or flip the phone to snooze the alarm.?

The second micro-moment of the day is ‘I want to know’ for planning my day based on the weather forecast. One advice that I’ve received from all my friends here in Toronto is to always check the weather before planning the day. Another ‘I want to know’ moment of my day includes checking the Sharekhan app to view my investment portfolio and take informed decisions based on their analytical tools/reports.?

Another micro-moment of my day - ‘I want to listen’ songs on Spotify - It’s an excellent music streaming service. It has tons of great music, exclusive tunes, and podcasts, all of which combine to make it a top pick for streaming music and more pop culture-related content.

Furthermore, I use whatsapp for staying connected with friends and family. This app covers a wide range of micro-moments like - I want to call, I want to share, I want to browse etc. WhatsApp is a free messaging app that lets users make video and voice calls, send text messages, share status, and more with just a Wi-Fi connection. What’s interesting is that it works on various phone and computer operating systems, so you can continue your conversation anytime, anywhere.

Lastly the final micro-moment of my day that I would share is - ‘I want to watch’ for my binge watching appetite. The apps that I used for this are Netflix and Amazon Prime. Both the platforms are one of the best TV streaming services and offer a wide variety of content.

Few of my mobile-friction moments include my experience on Spotify. Well, we all know, a major part of streaming app earning comes from advertisements and only a chunk comes from the subscription. But, the frequency of advertisement that I’ve experienced here in Canada on Spotify is way too much in comparison to India i.e. my home country. I mean like giving the same adv after every 5 minutes? Is a bit frustrating!

Other than this, the worst part of the free browsing plan of Spotify in Canada is that you cannot directly select the song you want to listen to. You can only select the artist and that playlist will be played randomly, which I think creates a lot of friction in user experience. Finally, I had to buy the premium account for Spotify because of its unique content and fast streaming for the same features which I didn't need to pay in India.

From a marketer’s perspective, the consumer insights I can extract from my own behavior are. I come in a category of consumers who is a tech savvy millennial, works part-time in a marketing firm, loves binge watching hence is more suitable for brand placements type of ads, needs data for being convinced in making a purchase. makes informed decision and is not an impulsive buyer. Frustrations of this type of consumer include - slow browsing, high adv frequency and high subscription fees.

Liked what you read??Share your day-to-day mobile usage micro-moments in the comment section.