Snapchat--not TikTok--influencers more likely to drive purchase results
Each week on Monday I share 4-6 articles that I thought were particularly insightful or useful from the previous week. If you like what you see below, you can subscribe to my weekly e-newsletter where I share even more articles and perspectives like this over on Substack: https://arikchanson.substack.com/
Here's what I thought you might find interesting this week:
Snapchat influencers more likely to drive purchase results
What may be even more surprising is X/Twitter was #3! Andrew Hutchinson shares interesting research here.
What’s the difference between podcast downloads, listens and followers
Good, factual stuff here from long-time blogger/podcaster Danny Brown in what can be a fairly confusing space with a number of different players.
LinkedIn removes Top Voices badges from Collaborative articles
Probably was inevitable once everyone tried to game this system.
Helene providing case study in misinformation management
Helene has been a terrible tragedy for many in the southeastern U.S. It’s also giving us an interesting case study in how large organizations like the Red Cross and FEMA (who launched a web page last week specifically to address these rumors) are managing the monstrous amount of misinformation happening across social media the last few days. Good debrief from Casey Weldon on PR Daily.