Snapchat is the new black in social media

Snapchat made a splash of a news when it was launched and was tried to be acquired by many large social media websites. There is a common assumption that Snapchat is for teenagers. But the importance of Snapchat is growing in the digital marketing industry also.

Snapchat is very different to other social media websites and this poses challenges to the companies who want to use Snapchat for marketing.

If a user sends an image or a video to another user on Snapchat, once the receiver opens and views the image or video, it automatically gets deleted. The sender can set the time so that the receiver can see the image before it gets deleted. This is very tricky to use for digital marketers but you should not ignore the opportunities it has.

More and more teenagers are using Snapchat today. Companies that want to market special discounts and shopping festivals can easily use Snapchat to send images using the ‘stories’ feature that show the discounts. Your customers do not need to view it longer than needed. Also, this will enable your customers to make impulse buyings.

You can run a series of content telling a story. As the next part of the story will get deleted soon, your customers will be anxious to see it when it appears on their screens. At the end of the story, you can send them to another social media website or a landing page. You can also do the same with the contests.

Knowing some examples of brands that have used Snapchat can inspire you. To show that, if care is not taken, many species will soon get deleted from this world, just like Snapchat videos, World Wildlife Fund has run a #LastSelfie campaign sending images of endangered species. Audi ran a series of images and captions using Snapchat and increases the following by over 5500.

It is also a great way to show product sneak peaks, pre-launch news and behind-the-screen stories. Interviews with actors, sportsstars and celebrities are also a great type of content. As these contents gets deleted soon, your viewers will be opening and seeing your content as soon as it is posted. This is also a great feature to share the content and ask your viewers to engage. As the images are deleted soon, your viewers will have to engage with your content then itself, whether it is going to a landing page or buying something before the discount ends.

Snapchat is social media for images and videos. Snapchat is for interesting and unique forms of marketing. Snapchat is a great way to grab attention.

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