Snapchat: A Key Element For Your Business
So you have seen me promoting Snapchat a lot over the last week https://www.snapchat.com/add/kerwinrae (follow me @kerwinrae) and I have had a ton of people ask me:
Why are you using Snapchat? Isn’t it an app for teenagers to get in trouble with sending nude pics to each other? Snapchat has officially matured (but I haven’t)!
I am now posting videos of my life and business behind the scenes every day (follow me to check it out)
Here’s the scoop on Snapchat for business.
Firstly – Snapchat is a smartphone app that allows you to take short 10 second videos and photos that you can animate with drawings and pictures.
You then send it to either individuals or (this is where the opportunity is) communities of followers in what is called a “story” who view and consume these pics and videos.
Because it is pics and 10-second videos the engagement is high because the attention span is low.
Some of the biggest brands on the planet are jumping on board such as Disney, Nat Geo, Apple, The White House, Coca-Cola, Gary Vaynerchuk, Pandora Music and much much more…
Snapchat is becoming commercial for business. Where the eyeballs go the money follows…
Snapchat is blowing up for business. Like I said some of the biggest brands are already on board and using it to promote and engage their communities.
And here’s why…
Snapchat has:
Over 100m daily active users Worldwide
Over 2m daily active users in Aus (that’s almost 10% of our population and its growing fast)
77% users over 18 (this demographic is super valuable for businesses)
2% users over 55 (Grandma isn’t on it to send nudies she’s engaging in content)
7 BILLION video views per day (that is huge!)
And Snapchat is the most opened smartphone app right now (where the eyeballs go the money flows)
Facebook saw this coming when they tried to buy Snapchat for $3 Billion dollars in 2013 and got rejected (Ouch!). At the time, I thought they had rocks in their head…BUT now I know why (I am slow when it comes to tech).
The best part is it is only just starting to blow up NOW for business!
That means you can cash in on the opportunity – IF you know how to use the thing!
I should point out Snapchat isn’t a straight lead generation tool. It is an incredible tool that allows you to engage with your audience and let them see ‘snapshots’ of your life and business at a personal level. Personal engagement is THE currency of Social Media today and Snapchat delivers this in spades.
The level of personal connection created on this app is HUGE.
Below is the timeline of snapchat’s life so far from Gary Vaynerchuk’s blog you will also find a great user guide there as well to show you the basics (until I get around to writing one myself!).
To finish – I was HUGELY SKEPTICAL about snapchat just being yet another tool that would distract me but the more data I see and the more I use it and communicate to my audience with it the more I am becoming convinced of its purpose as a business tool.
Let’s follow the journey and see what happens: Add me by clicking this link https://www.snapchat.com/add/kerwinrae or by searching for Kerwinrae in your snapchat app – or scan the image below:
Director - Bibby Media Group | LinkedIn Lead Generation, Content Marketing & Training | 2x Best Use of LinkedIn Award Winner | Speaker
7 年Nice article Kerwin Rae, I went to your seminar in Melbourne and been following you on Snapchat and Facebook. I've used Snapchat for my person social life but you've inspired me to start showing the business community more of what goes on behind the scenes, I've just registered @bibbyconsulting on Snapchat. Let's see how it goes, thanks for the inspiration.
I help people get their message to the masses and create remarkable events
8 年All my teenagers use this application so I have it to keep up with them. Not certain how you build a following. Facebook Live seems to be able to reach a wider audience and grow virally...can you share how you attract new followers or viewers here? Maybe I am missing something...
I grow companies and teach other founders how to scale beyond 7-figures by sharing what I’ve learned as a 35+ year serial entrepreneur…
8 年Thanks for sharing Kerwin. You say you're "slow when it comes to tech" :) Well, I'm skeptical when it comes to new -- especially new social. So questions... I get the stats... I get the eyeballs... I get that Gary likes it (he's also an investor :) ). You don't really say WHY it's a good idea from a business perspective, other than "everybody's starting to do it now." Can you share any examples of anything measurably impactful on your business? Gary (and now you) obviously is "into" sharing the "follow me around during the day" videos that he shares there and in other platforms. And, he's obviously positioned as "the guy on the bleeding edge of the next tech wave." But... (returning to my natural skepticism) what can we expect -- or at least shoot for -- that can be measured? Again, I appreciate the article, the stats, and your optimism. I'm VERY interested, have had the app downloaded for a couple of months, and hope to "see the light" soon -- perhaps you can help flip the switch. Cheers! -- JP @jpmaroney
Property Developer & Entrapraneur
8 年Great information Kerwin. Thanks for sharing