Snapchat IPO

Let me start off by telling you I never got the idea behind snapchat.

I still have no clue why you would want to use it, and I don’t care.

But what I do care about is making ROI.

Since the Snap IPO that happened yesterday they are going to have to monetize everything because Wall Street is an unforgiving master.

That is great for us. Here are some Snapchat usage statistics:

Snapchat has over 100 million daily active users.

54% of Snapchat users log in every day.

Snapchatters watch over 10 billion videos per day—an increase of more than 350% since 2015.

More than 400 million Snaps are sent every day and 8,796 photos are shared on Snapchat every second.

As of now it seems the audience trends younger than my core audience, but it still presents opportunities.

I would suggest you create a Snapchat account and at least become familiar with the platform. Create a strategy and a way to measure the outcome with Snapchat or you could stand to waste a lot of money fast.