Snapchat, Instagram, and Pinterest: Which Is Best For You

Sharing images over the internet is one of the most popular ways for people to connect to each other with social media. People share selfies and group pictures, photos of their pets, pictures of food, photos of places they’ve been, and just about anything else it’s possible to take a picture of. This love of photo sharing is a great marketing tool as well. But with so many social media outlets available for sharing pictures, which is the best one to use? Let’s take a look at three of the more currently popular photo-sharing platforms – Snapchat, Instagram, and Pinterest – and compare them and see which might be best for you to use.

Snapchat

Snapchat is a mobile app, compared Instagram and Pinterest, which are online platforms. With Snapchat, people are able to send photos and videos that self-delete themselves within 10 seconds of being viewed. Snapchat has millions of users, mostly millennials, and the number continues to grow.  Marketers have begun taking advantage of this app’s popularity by running brief promotions, real-time contests, and sharing quick peeks at leaked product images. This helps foster a sense of urgency in their audience. A tip for this app would be to offer flash-sales via coupons that disappear within 10 seconds. Snapchat also allows for viewing of collected clips from cities or events, called Stories, and recently began offering sponsored “geofilters” and advertisements within Stories, which is great for advertisers, especially those looking to target millennials. 

Instagram

Instagram is one of the most popular online social networking platforms and sees millions of photos and videos uploaded daily. It’s perfect for brands to share quick messages, photos, and even 15-second videos with their target audience. Customers prefer a personal experience with a company that is informative, engaging, and accessible, and Instagram can provide that.  Instagram pictures can offer a creative view into your company along with a unique way to communicate about products and services customers care about. It also recently release a few new features for advertisers, including a new button   below advertiser photos, next to the “Like” button, that lets you shop for related items, download apps,  or learn more. This is important, not only because previously users had to visit the brand’s Instagram profile to learn more or shop, but also because user engagement on top brands is higher on Instagram than on other social media sites. The only downside is that Instagram was originally designed as a communication site and not a shopping site, and it’s trying to evolve that way as more advertisers get in on it.

Pinterest

Pinterest is a great and proven way to drive sales. There are a number of things you can do with Pinterest, from driving web and foot traffic to increasing visibility with influencers and consumers. Every pin you post is a link to the image source (usually an external site, i.e. your website), so every repin will lead viewers back to your site. Pinterest also allows video posting, and ecommerce with the “now-trending” tool. You can also use the Promoted Pin option to drive traffic to your site.  There is also a “Buy It” button that will let users purchase directly from the site, but that can be a tricky issue since pins come from all over the internet and not just retail sites. But it is a huge step, and interested retailers would be wise to get in shape and get in on the Buyable Pins.

So, which of these options is best for you? It’s hard to say, as they all have their advantages. You can try one or all. It all comes down to you what you feel you need and would be best for you and your company.

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