Snapchat Changes Geofilters Into An Ad Unit

Snapchat finally gets a way to monetize that its users will actually like. Snapchat is now extending its custom geofilters to businesses as a monetization strategy.

On Monday, McDonald’s became the first company to pay Snapchat to run a geofilter advertising campaign. Currently, McDonald’s branded geofilters will be available for users to use at McDonald’s 14,000 plus stores in U.S.

While added as a feature in 2014, geofilters allow Snapchat users to add a location specific filter to photos and videos. These filters now become a popular way to update friends where a Snapchat was taken, and currently one million plus Snapchats in a day are decorated with a geofilter.

While a user gets the ability to propose and submit potential geofilters since December, the company tells that only one-third submissions get approval. This new program will permit companies to bypass the user submission process, and add geofilters to thousands of locations at once.

The geofilters paid by the companies will be marked with a tiny ‘’Sponsored’’ imprint, they otherwise will work exactly the same as existing filters.

Via: TechCroc