Snap Partner Summit 2024 : Everything You Need To Know!

Snap Inc. just took a huge leap into the future at its sixth Snap Partner Summit, unveiling some seriously cool AI and AR innovations that promise to shake up how we communicate, create, and play online. With a massive global user base of over 850 million—most of them in that prime 13-34 age bracket—it’s clear Snapchat isn’t playing around when it comes to staying on top. Let’s dive into the biggest takeaways from this year’s summit.

A Slick New Look for Snapchat

Snapchat’s giving itself a glow-up! They’re testing a revamped app with a group of users, aiming to streamline the whole experience. The new design hones in on what matters most: communication, photo-sharing, and entertainment. Snapchat’s goal? Make everything smoother, simpler, and even more fun to use.

AI-Powered “Grandparents Lens” & My AI Boosts

Ever wondered what you'll look like in 50 years? Snapchat’s AI Grandparents Lens lets you age yourself into the future, giving users a glimpse of their elderly selves. But the AI fun doesn’t stop there! My AI, the platform's trusty assistant, just got a serious upgrade. Now, it’s a pro at solving real-world challenges, like reading tricky parking signs, translating foreign menus, and even identifying unique plants.

Bitmoji Gets a Fashion Makeover

Your digital alter ego just got a stylish update. Snapchat’s rolling out new Bitmoji accessories, including Snap-yellow Crocs (yep, that’s a thing) and upcoming handbag collabs with Prada and Miu Miu. Now your Bitmoji can flex on everyone with some serious drip.

AR Spectacles: The Future of Wearable Tech

Snapchat's fifth-gen Spectacles are here, and they’re game-changing. These AR glasses, powered by the new Snap OS, are packed with cutting-edge tech: four cameras, hand-tracking, and a stunning visual engine that delivers sharp images even in direct sunlight. Weighing just 226 grams—less than half the weight of your typical VR headset—they’re sleek, powerful, and designed for hands-free AR experiences. It's like stepping into the future, one lens at a time.

Creators, It's Your Time to Shine

Snap’s creator ecosystem is on fire. The number of public creators has tripled, with trillions of views and over 500 million people watching Spotlight videos. To support this boom, Snapchat’s rolling out a new profile design that lets creators easily toggle between personal and public accounts. New tools, like pinned Snaps, customizable templates, and video replies, are helping creators build stronger connections with their fans.

Snap also announced upgrades to the Snap Star Collab Studio, streamlining brand partnerships with new self-serve tools that give creators the power to share their engagement and demographic data with advertisers. That means more opportunities for creators to get noticed—and get paid.

AR Creation, Simplified

Snapchat’s not just for AR consumers—it’s for creators, too. The new Easy Lens tool in Lens Studio makes creating AR content as easy as typing a prompt. It’s a game-changer for AR developers and everyday users alike, letting anyone bring their wildest ideas to life in minutes. Plus, the new GenAI Suite adds advanced features like Animation Blending, Body Morph, and even text-to-animation capabilities. Expect a wave of even more immersive AR experiences flooding Snapchat soon.

AI-Generated Video Tools & Lip Syncing with Eminem

In a major win for creators, Snapchat is rolling out AI-generated video tools. This lets creators craft engaging videos with just a text (or soon, image) prompt, making video creation faster and more dynamic than ever before. And for a fun bonus? You can now lip-sync to your favorite tracks, with Snapchat launching a special Lip Syncing Lens featuring none other than Eminem.

With AI, AR, and creator tools all getting supercharged, Snapchat is solidifying its place as a platform that’s not just about keeping up with the trends—but defining them. Whether you’re a Snapchatter, creator, or just here for the tech, these updates make it clear: the future of Snapchat is bright, interactive, and just getting started.