Snakes & Ladders

Welcome to Sales Insights – where we share strategies to help you attract, engage, convert and retain high value clients.

I?used to love playing snakes and ladders as a kid. Rolling the dice and hoping to climb a ladder not slide down a snake!

It’s a great metaphor describing businesses.

I’m going to assume you’re in business to create an asset. From slotting money away as you go along to eventually selling the business.

All of which hinges on your sales performance.

No matter how you turn it, someone will buy your business based on your ongoing sales results, paying a multiple of your locked in sales revenue & profitability.

Every business goes through phases.

The ladders take you from instability to stability. To consolidating sales and operations to provide a solid base for expansion. Finally creating an asset, leading to choices including creating a legacy.

At each step of the ladder you need to put into place scaffolding which minimises your risk of falling down to a lower level.

Risks that come in many forms.

• Your sales pipeline suddenly dries up as your major method of contacting prospects is pulled out from under you. Think Apple with its new protection mechanisms.
• A key client could be bought out or merge resulting in your losing contracts.
• Key staff could leave. Could be your main rain maker or key delivery person.
• You’re the victim of a major cyber-attack.

And that’s just for starters.

Having said that, my expertise is in one major area: Driving revenue and profitable deals.

Which encompasses your sales strategy, marketing systems, prospecting and sales.

Working together we’ll distil your uniqueness and position you as a premium supplier who attracts the “right” clients.

Design a system that communicates your message to the right people, attracting them into your orbit. And a sales structure that converts prospects into long term profitable clients.

I’ll work with your sales team to ensure they meet your sales targets.

What do you have in place to consistently climb the sales ladder creating an asset while avoiding the snakes along the way?

Rashid.

P.S. I'm running a free session on "How to set yourself apart, build trust and attract high value clients" on Tuesday 16th July at 9am AEST.

Details at: https://www.dhirubhai.net/events/setyourselfapart-buildtrust-att7212230000991723521/comments/

Would love to see you there!