Snacks Time - New BFCM Episodes on the Carts & Crafts Podcast ??????
No doubt that you’re ready for #BlackFriday and #CyberMonday.
But would you like to make sure that you’re 100% super-duper ready?
Then, tune in to the latest four episodes of the Carts & Crafts podcast, each focusing on a different aspect of the #BFCM period.
Hosted by Kaan Uyan?k , all are available on Snacks in addition to your favorite podcast streaming platform!
Standing Out In The BFCM Chaos
When we say BFCM chaos, we mean increasing CPCs, enormous amounts of campaign messages from hundreds of brands, and fierce competition.
Would you like to explore useful performance marketing strategies from an expert?
Then, let’s hear from Bethan Rainford , General Manager at Vervaunt !
Black Friday Across Borders
Black Friday was born in the US, but it’s a global phenomenon now. Yet, it doesn’t mean that it’s happening in the exact same way across different regions.
Join this discussion with Kate MacCabe and Caroline Reekie , both from Flywheel Strategy , exploring cultural differences and brand strategies in the US and the UK.
Transforming Black Fridaynbsp;
Is there a deadly conflict between the whole Black Friday concept and sustainability initiatives?
Consumerism is a huge part of Cyber Weekend, yet brands can still leverage this high-intent period to drive sustainability and behavior change.
Lend an ear to Tam Hussey from Halo by Design for inspiring tactics and examples.
Testing New Ideas During BFCM
Are you planning to approach Black Friday as an opportunity to run marketing experiments in your campaigns?
Then, you should listen to Peter Murphy Lewis from Strategic Pete ! In this last episode, you’ll be able to discover why and how to experiment with your channels, conduct A/B tests with creative assets, and make adjustments in real-time to maximize ROI.
That’s all for now.
Until your next Snacks Time, take care!
Best,
deniz